Impression statistics

Smart banners are currently in beta testing. Access to smart banner creation is limited. Contact your Yandex manager for help, or refer to the services of your ad agency.

You can view reports about your ad campaign after it has become active. Just click View statistics on your campaign page and click the Report wizard tab. Using the Report Wizard, you can track, for example, the number of clicks you got based on the filters you set, the percent of impressions you got, and the goals that were achieved on your site.

You can track the performance of your advertising campaign with smart banners by using standard interface reports. The report will be generated in the [ ad | filter ] section.

You can also obtain a report on your advertising campaign performance in XLS or XLSX format. To get the report, go to the Request statistical reports page, select the “Smart banners” report type, select the advertising campaign and reporting period, and click Request report.