You can view reports about your ad campaign after it has become active. In the side menu, select Statistics → Statistics for all campaigns. Go to the Report wizard tab.
- For example, you can view the number of statistics in different formats. To do this, choose Formats in Cross sections. In Columns, select Impressions and Clicks. If Formats is set to smart banner, it means the smart banner covered the ad block when it was served, but smart ad means it used only part of the ad block.
Use standard reports to track the performance of a campaign with smart banners. The report will be filtered by
[ ad | filter ].
The Search queries report shows the queries that triggered smart ads in search results. Non-relevant queries can be added to negative keywords right from the report.
You can also obtain a report on your advertising campaign performance in XLS or XLSX format. To get the report, go to the Request statistical reports page, select the “Smart banners” report type, select the advertising campaign and reporting period, and click Request report.