Different ads from the same organization are displayed simultaneously in Yandex.Direct
Sites are recognized as similar when the following conditions are met:
- There are indications that identical products on the websites in question are offered by the same supplier.
- A significant percentage of the items (whether products, labor or services) offered on the websites are identical and sold in the same region.
According to the Yandex.Direct Ad Serving Rules, if links from several ads lead to the same resource or to similar sites, then only the ad with the highest CTR will be served.
Yandex search uses a special SERP layout: the ad that won the auction for the top position gets a new type of extension, a "mirror" at the bottom of the search results. In this case, the ads are duplicated, but they do not break the Yandex.Direct rules because the website link in both ads is the same. Learn more about the new SERP layout
If you notice that different ads from the same organization are being displayed simultaneously in Yandex.Direct, or the ads lead to similar websites, then let us know using the form below. Don't forget to mention why you think these sites are similar.