Creating ads
You can create ads based on a data source or feed. It's recommended that you choose a feed — a file that contains information about products and services. Feeds make it possible to receive more information about products and more carefully configure selection rules.
To create an ad, follow these steps:
- Step 1. Create a campaign
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Click Add campaign and select Dynamic ads in the list.
Enter the campaign name. Set the start and end dates. If you want to serve ads at a specific time, configure time targeting.
Select a strategy. We recommend using automatic strategies for dynamic ads. This way, ads will be served automatically with the goal of producing the most useful traffic from ad clicks. If you use a manual bid management strategy, then you can set your bid for every group of pages in the Dynamic text ad target field on the ad editing page.
- Step 2. Create an ad group and set up its parameters
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Choose the display region for your ads.
In the Data source field, select Site and enter the domain of the site that you want to generate dynamic ads for. The site structure must meet the requirements.
Attention.You cannot change the data source after saving the group.
Compose a text that will be used for all your ads. You can also add sitelinks, callouts, an address, and a phone number.
The ad title, landing page URL, link that displays, and keywords will be generated automatically.
Note.If the length of a model name exceeds 56 characters, then the end of the ad title will be substituted with an ellipsis.
- Step 3. Configure dynamic text ad targets
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To generate dynamic ads you can use the whole site or separate pages by entering Dynamic text ad targets under Settings for whole group. Learn more about dynamic text ad targets.
To create an ad, follow these steps:
- Step 1. Upload your feed (product information)
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In the side menu, click Library and select Feeds.
Enter the name of the feed and select the business type which best describes your product offers. Add a link to the feed file or upload it. Read more about adding a feed.
Attention. Once you save a feed, it will not be possible to change the business type. - Step 2. Create a campaign
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Click Add campaign and select Dynamic ads in the list.
Enter the campaign name. Set the start and end dates. If you want to serve ads at a specific time, configure time targeting.
Select a strategy. We recommend using automatic strategies for dynamic ads. This way, ads will be served automatically with the goal of producing the most useful traffic from ad clicks. If you use a manual bid management strategy, then you can set your bid for every page group in the Filters field on the ad editing page.
- Step 3. Create an ad group and set up its parameters
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Choose the display region for your ads.
In the Data source field, select Feed, and add the previously uploaded feed.
Attention.You cannot change the data source after saving the group.
Compose a text that will be used for all your ads. You can also add sitelinks, callouts, an address, and a phone number.
The ad title, landing page URL, link that displays, and keywords will be generated automatically.
- Step 4. Configure filters
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To generate dynamic ads you can use the entire feed or apply filters to choose individual products.
Under Settings for whole group, click +New filter and add up to 50 filters combined by “OR”. Please note that when adding new filters you can manage only those settings which correspond to the selected business type.
