Creating ads
You can create ads based on a data source or feed. It's recommended that you choose a feed — a file that contains information about products and services. Feeds make it possible to receive more information about products and more carefully configure selection rules.
To create an ad, follow these steps:
- Step 1. Create a campaign
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Click Add campaign. In the Expert mode tab, select the ad goal: .
Enter the campaign name. Set the start and end dates. If you want to serve ads at a specific time, configure time targeting.
Select a strategy. We recommend using automatic strategies for dynamic ads. This way, ads will be served automatically with the goal of producing the most useful traffic from ad clicks. If you use a manual bid management strategy, then you can set your bid for every group of pages in the Dynamic text ad target section on the edit group page.
Add a promo.
- Step 2. Create an ad group and set up its parameters
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In the Data source field, select Site and enter the domain of the site that you want to generate dynamic ads for. The site structure must meet the requirements.
Attention.You cannot change the data source after saving the group.
Set the Targeting criteria. To generate dynamic ads, you can use the whole site or separate pages. Learn more about dynamic text ad targets.
Select the query categories for which ads will be served:
- Targeted queries: The ad perfectly meets the user queries.
- Alternative queries: The user is looking for a product that can be replaced by the advertised product. The ad might also meet the query in this case.
- Related queries: Queries for products that might interest the user in relation to the advertised product or service.
- Queries mentioning competitors: Searches for the advertised product offered by competitors.
- Broad queries: Queries showing interest in a product exemplified by the ad.
All 5 categories are enabled by default. You can disable categories that do not apply to your business (for example, they may damage attitude to your brand). Please note that ad impressions may decline if you disable categories. At least one category must remain enabled.
If you don't have any active campaigns:
- Start with serving ads across all categories.
- Review your impression statistics in 1‒2 weeks.
- Use the cross section in the Targeting categories statistics to identify the least effective queries and disable them if necessary.
Choose the display region for your ads.
- Step 3. Design the ad
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Compose a text that will be used for all your ads. You can also add sitelinks, callouts, an address, and a phone number.
The ad title, landing page URL, link that displays, and keywords will be generated automatically.
Note.If the length of a model name exceeds 56 characters, then the end of the ad title will be substituted with an ellipsis.
To create an ad, follow these steps:
- Step 1. Upload your feed (product information)
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In the side menu, click Library and select Feeds.
Enter the name of the feed and select the business type which best describes your product offers. Add a link to the feed file or upload it. Read more about adding a feed.
Attention. Once you save a feed, it will not be possible to change the business type. - Step 2. Create a campaign
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Click Add campaign. In the Expert mode tab, select the ad goal: .
Enter the campaign name. Set the start and end dates. If you want to serve ads at a specific time, configure time targeting.
Select a strategy. We recommend using automatic strategies for dynamic ads. This way, ads will be served automatically with the goal of producing the most useful traffic from ad clicks. If you use a manual bid management strategy, then you can set your bid for every page group in the Filters field on the ad editing page.
Add a promo.
- Step 3. Create an ad group and make settings
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In the Data source field, select Feed, and add the previously uploaded feed.
Attention.You cannot change the data source after saving the group.
To generate dynamic ads you can use the entire feed or apply filters to choose individual products. Under Filters, click +New filter and add up to 50 filters joined by “OR”. Please note that when adding new filters you can manage only those settings which correspond to the selected business type.
Select the query categories for which ads will be served:
- Targeted queries: The ad perfectly meets the user queries.
- Alternative queries: The user is looking for a product that can be replaced by the advertised product. The ad might also meet the query in this case.
- Related queries: Queries for products that might interest the user in relation to the advertised product or service.
- Queries mentioning competitors: Searches for the advertised product offered by competitors.
- Broad queries: Queries showing interest in a product exemplified by the ad.
All 5 categories are enabled by default. You can disable categories that do not apply to your business (for example, they may damage attitude to your brand). Please note that ad impressions may decline if you disable categories. At least one category must remain enabled.
If you don't have any active campaigns:
- Start with serving ads across all categories.
- Review your impression statistics in 1‒2 weeks.
- Use the cross section in the Targeting categories statistics to identify the least effective queries and disable them if necessary.
Dynamic ads are not shown in the product gallery for alternative and related queries.
Choose the display region for your ads.
- Step 5. Design the ad
-
Compose a text that will be used for all your ads. You can also add sitelinks, callouts, an address, and a phone number.
The ad title, landing page URL, link that displays, and keywords will be generated automatically.
Note.If the length of a model name exceeds 56 characters, then the end of the ad title will be substituted with an ellipsis.
