Creating ads

You can create ads based on a data source or feed. It's recommended that you choose a feed — a file that contains information about products and services. Feeds make it possible to receive more information about products and more carefully configure selection rules.

To create an ad, follow these steps:

Step 1. Create a campaign

Click Add campaign. In the Expert mode tab, select the ad goal: Sell a broad range of products → Sell via Yandex Search.

Enter the campaign name. Set the start and end dates. If you want to serve ads at a specific time, configure time targeting.

Select a strategy. We recommend using automatic strategies for dynamic ads. This way, ads will be served automatically with the goal of producing the most useful traffic from ad clicks. If you use a manual bid management strategy, then you can set your bid for every group of pages in the Dynamic text ad target section on the edit group page.

Add a promo.

Step 2. Create an ad group and set up its parameters

In the Data source field, select Site and enter the domain of the site that you want to generate dynamic ads for. The site structure must meet the requirements.

Attention.

You cannot change the data source after saving the group.

Set the Targeting criteria. To generate dynamic ads, you can use the whole site or separate pages. Learn more about dynamic text ad targets.

Select the query categories for which ads will be served:

  • Targeted queries: The ad perfectly meets the user queries.
  • Alternative queries: The user is looking for a product that can be replaced by the advertised product. The ad might also meet the query in this case.
  • Related queries: Queries for products that might interest the user in relation to the advertised product or service.
  • Queries mentioning competitors: Searches for the advertised product offered by competitors.
  • Broad queries: Queries showing interest in a product exemplified by the ad.

All 5 categories are enabled by default. You can disable categories that do not apply to your business (for example, they may damage attitude to your brand). Please note that ad impressions may decline if you disable categories. At least one category must remain enabled.

If you don't have any active campaigns:

  1. Start with serving ads across all categories.
  2. Review your impression statistics in 1‒2 weeks.
  3. Use the cross section in the Targeting categories statistics to identify the least effective queries and disable them if necessary.

Choose the display region for your ads.

Step 3. Design the ad

Compose a text that will be used for all your ads. You can also add sitelinks, callouts, an address, and a phone number.

The ad title, landing page URL, link that displays, and keywords will be generated automatically.

Note.

If the length of a model name exceeds 56 characters, then the end of the ad title will be substituted with an ellipsis.



Try it out