Creating ads
Dynamic ads are currently in open beta testing.
You can create ads based on a data source or feed. It's recommended that you choose a feed — a file that contains information about products and services. Feeds make it possible to receive more information about products and more carefully configure selection rules.
To create an ad, follow these steps:
- Step 1. Create a campaign
In the Create campaign drop-down menu, select Dynamic ads. Create an ad group and choose the data source Site.
Attention.You cannot change the data source after saving the group.
- Step 2. Use additional ad parameters
Enter the domain of the site that you want to generate dynamic ads for on the page where you edit ad groups. The site structure must meet the requirements.
Compose a text that will be used for all your ads. You can also add sitelinks, an address, and a telephone number.
The ad title, landing page URL, link that displays, and keywords will be generated automatically.
Note.If the length of a model name exceeds 56 characters, then the end of the ad title will be substituted with an ellipsis.
- Step 3. Configure dynamic text ad targets
To generate dynamic ads you can use the whole site or separate pages by entering Dynamic text ad targets. Learn more about dynamic text ad targets.
- Step 4. Set a bid
It's recommended that you use one of the automatic strategies for dynamic ads. This way, the system will automatically manage ad placements, trying to attract as many targeted click-throughs from ads as possible.
If you use a manual bid management strategy, then you can set your bid for every page group in the Dynamic text ad target block.
To create an ad, follow these steps:
- Step 1. Upload your feed (product information)
Click the Feeds link on the “My campaigns” page and click the +Add feed button in the page that opens.
Enter the name of the feed and select the business type which best describes your product offers. Add a link to the feed file or upload it. Read more about adding a feed.
Attention. Once you save a feed, it will not be possible to change the business type.- Step 2. Create a campaign
In the Create campaign drop-down menu, select Dynamic ads. Create an ad group and choose the data source Feed.
Attention.You cannot change the data source after saving the group.
- Step 3. Use additional ad parameters
Select the feed that you want to generate dynamic ads for on the page where you edit ad groups. Compose a text that will be used for all your ads. You can also add sitelinks, an address, and a telephone number.
The ad title, landing page URL, link that displays, and keywords will be generated automatically.
- Step 4. Configure filters
To generate dynamic ads you can use the entire feed or apply filters to choose individual products.
On the ad group editing page, click +New filter and add up to 50 filters connected by the conjunction “OR”. Please note that when adding new filters you can manage only those settings which correspond to the selected business type.
- Step 5. Set a bid
It's recommended that you use one of the automatic strategies for dynamic ads. This way, the system will automatically manage ad placements, trying to attract as many targeted click-throughs from ads as possible.
If you employ a manual bid management strategy, then you can set the bid for every page group in the Filters block.
