Creating ads

In the Create campaign drop-down menu, select Text & Image ad. Think up a campaign name and select a region and display strategy. Some of the information will be filled in automatically. Check it and change it as necessary. More about main ad campaign parameters.

Select Image in the Ad type section and make settings:

Step 1. Add creative

Upload ad creative from your computer or the internet, or create it using Ad builder. You can add only one ad creative for each ad.

In the Creative Ad Builder, the creatives automatically meet all technical requirements. We recommend that you create components in all the available sizes so that your ads can be displayed in as many different places as possible. More information about the Ad Builder.

After saving an ad, you can only replace the creative for that ad with other components of the same size. You cannot change the source for the ad creative. For example, an ad creative from Ad builder can only be replaced by other Ad Builder creatives.

Step 2. Enter a link to your site

In the Link to site field, enter the webpage address that your ad will lead to.

Step 3. Set up impression criteria

When serving ads on networks, the system automatically selects ads that have keywords which match the subject matter of the site or the interests of a user. If you have a Yandex.Metrica tag or a Yandex.Audience segment, you can add a retargeting list.

Try it out

Ad moderation and campaign launching

After you create your ad, it will be reviewed to make sure it meets all requirements. Click Send to moderation and confirm that you accept Yandex's terms for publishing your ad. Moderators usually review an ad within a few hours. Moderators do not work at night. On weekends and holidays, moderation might take longer than on business days.

Your moderation results will be emailed to the address you provided when you created the ad campaign.

Your ads will begin displaying as soon as Yandex receives your payment.