Configuring filters

Currently, Dynamic ads are running in the open beta testing mode.

To generate dynamic ads you can use the entire feed or apply filters to choose individual products. On the ad group editing page, click +New filter and add up to 50 filters connected by the conjunction "OR".

Set the product selection rules

Selection rules determine which products are used or excluded when generating dynamic ads. All products are grouped by some attributes (category, price, etc.). These attributes depend on the feed type.
Retail
For this type, attributes are displayed in a tree view or condition list. It's recommended that advertisers that have just started working with feeds use the Category tree.
Select the desired category or sub-category of products in the tree:

In addition, you can specify a range of product prices and vendors, and select only products that are in stock.

Hotels

It is convenient to select hotels in the feed with the same parameters by using criteria. This may be, for example, hotels with a certain number of stars, or hotels in the same price range. The following feed parameters can be specified in criteria:

Parameter Description

star_rating

The number of stars

price

The price of the offer

destination_name

The location of the hotel

final_url

The URL of the offer page

description

The description of the hotel

property_id

The ID of the hotel

property_name

The name of the hotel

You can specify up to 10 criteria connected by the operator “AND”. In a single criterion, you can add several ranges connected by the operator “OR”. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.

Automobiles

It is convenient to select automobiles in the feed with the same parameters by using criteria. They may be, for example, automobiles of a certain make or year of release. The following feed parameters can be specified in criteria:

Parameter Description

mark_id

The name of the make

folder_id

The name of the model

body_type

The body type of the automobile.

wheel

The position of the steering wheel:
  • left — left hand side
  • right — right hand side

color

The color of the automobile

metallic

The paint finish of the automobile:
  • 0 — standard
  • 1 — “metallic”

availability

The availability of the automobile:
  • 0 — on order
  • 1 — in stock

year

The year the automobile was manufactured.

price

The price of the automobile

You can specify up to 10 criteria connected by the operator “AND”. In a single criterion, you can add several ranges connected by the operator “OR”. To do this, click . When you select a range, the system will select product offerings with parameters that fall within the specified range of values.

When you select the operators contains/does not contain the system will pick the pages where the sequence of characters can be found with the specified spelling (not case sensitive).

You can select all product offerings from a feed with the Select all button.
Realty

You can use all your product offers from a feed to generate ads.

Flights

You can use all your product offers from a feed to generate ads.

Set the CPC

If you employ a strategy with manual bid management, then you can set the CPC in the filter settings.