Genres and categories
Place ads on pages and in videos of appropriate categories. The audience for the campaign is selected on the sites of the specified genres and categories. If you understand what content your potential customers are viewing or what topics they are interested in, display the ads on resources with categories related to your product. For example, place an ad for your new sauce inside a cooking video or offer skiing equipment to people who are on a site about sports and active holidays.
How to configure
You can enable impressions by genre and category when creating an ad group. Under Impression criteria, click Genres and categories and select relevant targetings. Specify at least three genres or categories to ensure sufficient reach.
You can use genres and categories together with targetings based on gender, age, and income. You can't use genres and categories together with other retargeting criteria.
Reach forecast
Check how many users may see ads from a particular group using the reach forecast.
How to analyze the results
To evaluate the campaign results:
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Create multiple ad groups.
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Add genres and categories for each group.
Use the Genres and categories cross section in the Report Wizard to get impression statistics for each group. Pages and videos used for ad placement can belong to multiple subjects or categories at the same time. This means that impressions are counted for each category or genre. But the Total row in the report includes each impression only once.
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