Genres and subjects

Place ads on pages and in videos of appropriate categories. The audience for the campaign is selected on the sites of the specified genres and subjects. If you understand what content your potential customers are viewing or what topics they are interested in, display the ads on resources with subjects related to your product. For example, place an ad for your new sauce inside a cooking video or offer skiing equipment to people who are on a site about sports and active holidays.

You can't launch Brand Lift for a campaign served by genre or subject.

  1. How it works
  2. How to configure settings
  3. Estimate reach
  4. How to evaluate performance

How it works

Content classification is based on the CatBoost machine learning methods. This technology automatically determines whether the content surrounding an ad belongs to a given category. In this case, pages and videos can belong to multiple subjects or genres at the same time.

How to configure settings

You can set up video ads based on subjects and genres in InStream videos.

For display banners, select the desired subjects (excluding movie genres).

Estimate reach

At the audience selection step, you will see the estimated reach. This will help you evaluate the weekly number of users that could potentially see ads from a particular group. The estimate shows two values:
  • The total number of users is shown on the right. The number depends on the display regions you selected in the campaign settings, list of prohibited sites, and ad inventory adjustments.
  • On the left, you'll see the number of users that could potentially see banners from the group. Selected content subjects, settings of uploaded banners, display regions set for the ad group, and ad inventory adjustments are taken into account.

How to evaluate performance

Use the Genres and subjects cross-section in the Report wizard to evaluate your impression statistics. Pages and videos used for ad placement can belong to multiple subjects or genres at the same time. This means that impressions are counted for each subject or genre. But the Total row in the report includes each impression only once.