Ads in alternative app stores

For Xiaomi users, you can set up navigation to an alternative app store (GetApps). This increases the conversion rate on these devices because users can download apps faster.

How to configure

Upload your app to GetApps and create a campaign in Yandex Direct.

Under Alternative app stores, click Set up, then select stores.

When serving an ad, Yandex Direct will detect a user's device and check if they need to access an alternative store. If you've agreed to use the redirect, the user is taken to an alternative store. Then, the app installation begins (in some stores, this happens automatically). If you didn't agree to use the redirect, the user goes to Google Play.

Learn more about setting up GetApps.

Have questions?

Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.

You can contact us from 10:00 to 19:00 (UTC+3) by phone:

Moscow: +7(495)780-65-20

Toll-free within Russia: 8(800)234-24-80, ext. 9


To access campaigns, a customer service specialist will need your PIN.