Yandex Direct bonus program

  1. How to get bonuses
  2. How to activate bonuses
  3. Bonus program account
  4. Restrictions
  5. Questions and answers

The Yandex.Direct bonus program lets clients from Russia, Kazakhstan, and Belarus get back part of their advertising expenses as bonuses. 1 bonus is equal to RUB 1 (BYN 1 and KZT 1).

How to get bonuses

You can earn bonuses by placing ads with certain settings. For example, the current bonus settings are:

Check your bonus program account to find out what settings earn bonuses each month.

How to activate bonuses

I place ads independently

If you place ads independently rather than through an agency, bonuses are credited to the account automatically if the balance is positive. This occurs every month before the 10th calendar day.

Bonuses won't be added if a payment under a deferred payment option is credited to the shared account. In this case, issue and pay a prepaid invoice for 300 rubles (30 BYN or 5,000 KZT) without VAT.

Bonuses won't be activated when you pay an invoice with a deferred payment option.

Maximum amount of bonuses

The maximum number of bonuses that can be credited to the account automatically is calculated by the formula 9999 × Account balance. For example, if an account has 100 rubles left, no more than 999,900 bonuses can be credited automatically.

However, you can't pay out more than RUB 3,000,000 (250,000 BYN or 50,000,000 KZT) at once. If you've earned more bonuses, then issue and pay an invoice for the remaining bonus amount, but no more than RUB 3,000,000.

I place ads through an agency

If you place ads through an agency, to activate your bonuses, issue and pay an invoice — enough for 300 rubles (30 BYN and 5,000 KZT) excluding VAT. This must be a prepaid invoice or you can use your line of credit. Bonuses won't be activated when you pay an invoice with a deferred payment option.

Bonus program account

To go to the bonus program account, open the menu Tools → Bonus program.

If there are no bonus statistics, your bonus account will only show information about current offers. If some bonuses have already been credited to your username, the bonus program account will show your bonus history.

  1. Bonuses you can earn

    The amount of bonuses earned during the previous period, including all offers. The statistics are updated before the 10th calendar day of each month. Top up your account to activate bonuses and start using them to pay for your advertising campaigns.

  2. Bonus history

    The history of bonuses you received is available in cross sections:

    • By period
    • By offer

    You can export the data in CSV format. To do this, click Bonus history → Download CSV.

  3. Total benefit from bonus program

    The total benefit from the bonus program is the sum of all bonus funds credited during the program's validity period.

Restrictions

  • The amount of bonuses per tool can't exceed RUB 1 million (KZT 10 million and BYN 60 thousand) per calendar month.
  • You can't pay out more than RUB 3 million (BYN 250 thousand and KZT 50 million) using bonuses. If you've earned more bonuses, issue and pay another invoice for the remaining bonus amount, but no more than RUB 3 million.
  • You can't defer bonuses: all the bonuses available are activated the next time you pay an invoice.
  • You can't transfer bonuses to another username or refund them in cash.

Questions and answers

Where can I view my remaining bonuses?
This information is not available at the moment, but we are working on it.
Where can I view the history of bonuses debited per month?
Every month, we send an email with information about the bonuses spent during the previous month to the email address specified in your account. Make sure the email address is valid to receive these emails on time.
What can I use my bonuses for?
Bonuses can only be used for placing ads in Yandex Direct. Use them to pay for any type of advertising campaign in your account.
What is the maximum amount of bonuses that can be credited automatically?

The maximum number of bonuses that can be credited to the account automatically is calculated by the formula 9999 × Account balance. For example, if an account has 100 rubles left, no more than 999,900 bonuses can be credited automatically.

However, you can't pay out more than RUB 3,000,000 (250,000 BYN or 50,000,000 KZT) at once. If you've earned more bonuses, then issue and pay an invoice for the remaining bonus amount, but no more than RUB 3,000,000.