Mobile app attribution platforms

The integration setup is described in detail in the AppsFlyer documentation.

Settings recommended for the best performance of your ads in Yandex.Direct:

Select the partner Yandex.Direct

1. Click Integrated Partners.
2. Select the partner Yandex.Direct.

Set up the desired parameters

1. Click the Integration tab.
2. Enable Activate partner.

3. Leave the field Yandex App ID empty.

4. Under Default postbacks, select the method for transmitting the installation data: All media sources, including organic.

5. Enable In-app events postback to send events.

6. Select the events that you want to send to Yandex.Direct. You will see them in Report Wizard and use them to optimize bids.

   

   For each event sent, enter the name to show in Yandex.Direct.

   Select the method for transmitting events: All media sources, including organic.

   Select Values & revenue to send the revenue data. You will see it in Report Wizard.

   Click Add Event and add af_app_opened to enable transmitting session data.

Create a tracking link in the section on the Attribution Link tab.

You can use dynamic Yandex.Direct parameters in the tracking links. If you want to use impression attribution in your campaigns, make sure that it's enabled in the Mobile Measurement Platform settings: Configuration → Integrated partners → Impression attribution.

For more information about creating a tracking link, see the AppsFlyer documentation. If you have any questions about using tracking links, please contact the AppsFlyer support service.

Important.

Make sure that you set the required parameters:

• pid=yandexdirect_int

• clickid={logid}

• advertising_id={google_aid} (in Android campaigns)

• idfa={ios_ifa} (in iOS campaigns)

• is_retargeting=true (for retargeting campaigns)

For the Optimize conversions strategy to run correctly, make sure that you enabled transmission of data about app installs.

The integration setup is described in detail in the Adjust documentation.

Settings recommended for the best performance of your ads in Yandex.Direct:

Add Yandex Direct as a partner

1. In the Adjust interface, go to the app settings.

2. Click the Partner Setup tab.
3. Click ADD PARTNER.
4. Find Yandex.Direct in the list and click (+).

Set up the desired parameters

1. Enable the module Yandex.Direct to transmit the installation data.

2. Leave the field YANDEX APP ID empty.

3. Enable In-App Revenue Forwarding to transmit the revenue data and see it in Report Wizard.

4. Enable Session Forwarding to transmit the session data.

5. Set up transmitting events in the Event Linking section. Select the events that you want to send to Yandex.Direct. You will see them in the Report Wizard and use them to optimize bids.

   
6. For each event, enter the name to show in Yandex.Direct.

Create a tracking link in Tracker URLs

Find the instructions on how to do this in the Adjust documentation. If you plan to use impression attribution in your campaigns, make sure that the Probabilistic matching option is enabled in the Mobile Measurement Platform settings.

You can use dynamic Yandex.Direct parameters in the tracking links.

Attention.

Make sure that the following parameters are used in the tracking links:

• ya_click_id={logid}

• gps_adid={google_aid} (in Android campaigns)

• idfa={ios_ifa} (in iOS campaigns)

If you omit those parameters, you might have issues with attribution or inaccurate calculation of conversions in the Yandex.Direct interface.

Make sure that Fingerprinting is enabled in the tracker settings for Yandex.Direct.

Configure your existing campaigns

If you have active campaigns that use Adjust tracking, but without the modular integration, we recommend that you switch to it now:

1. Set up the modular integration as described above.
2. In Yandex.Direct, add the Adjust parameter ya_click_id={logid} to the tracking links
3. In Yandex.Direct, remove all the callback parameters from the Adjust tracking links to avoid event duplication in the statistics.

Integration settings are detailed in the Branch documentation.

Select the partner Yandex.Direct

1. In the Branch interface, go to the Ads page.

2. Choose Partner Management → Yandex.Direct.

   
3. Save your changes.

Set up the desired parameters

1. Open the POSTBACK CONFIG tab.

   
2. Enable sending INSTALL events.

3. Enable sending InApp events. For each event, specify the corresponding event name in Yandex Direct. To do this, replace the &event=${(name)!} parameter in the POSTBACK URL field with &event=EVENT_NAME, where EVENT_NAME has one of the values:

   • ACHIEVED_LEVEL: Completed goal.
   • ADDED_TO_CART: Added to cart.
   • ADDED_PAYMENT_INFO: Added payment information.
   • ADDED_TO_WISHLIST: Added to wish list.
   • APP_LAUNCHED: Launched app.
   • COMPLETED_REGISTRATION: Completed registration.
   • COMPLETED_TUTORIAL: Completed tutorial.
   • EVENT_1: Custom event 1.
   • EVENT_2: Custom event 2.
   • EVENT_3: Custom event 3.
   • INITIATED_CHECKOUT: Initiated order.
   • INSTALL_APP: App installation.
   • PURCHASED: Made a purchase.
   • RATED: Submitted rating.
   • SEARCHED: Performed search.
   • SHARED: User shared.
   • SPENT_CREDITS: Spent credits.
   • SPENT_TIME_IN_APP: Time spent in the app.
   • UNLOCKED_ACHIEVEMENT: Achievement unlocked.
   • VIEWED_CONTENT: Content viewed.
4. To verify your app for all events in the POSTBACK URL field, add the &ya-app-id=APP-ID parameter where APP-ID is the application ID in Yandex Direct.

5. For all campaign events that use e-commerce, add the &ecom_feed_counter_id=ECOM-ID parameter under POSTBACK URL.

6. Enable sending all events. To do this, enable the ALL EVENTS option.

   

   This will allow you to:

   • Avoid targeting users that already installed your app.
   • Launch retargeting campaigns.
   • Improve the overall effectiveness of campaigns.

Create a tracking link

Follow the instructions to create a tracking link.

Specify the link type: Ad Link.

In the fieldWhich Ad Partner is this for? in the Define step, select Yandex Direct.

Set up the mandatory link parameters:

• &click_id={logid}.
• &%243p=a_yandex_direct.

Examples of macros for tracking links

Campaign Info:

• {click_id}: Click ID.
• {goal_id}: Goal ID.
• {secondary_publisher}: Publisher Name.
• {secondary_publisher_ID}: Publisher ID.
• {campaign_name}: Campaign Name.
• {campaign_id}: Campaign ID.
• {channel}: Ad Channel.
• {ad_set_name}: Ad Set Name.
• {ad_set_id}: Ad Set ID.
• {ad_name}: Ad Set Name.
• {ad_id}: Ad Set ID.
• {creative_name}: Creative Name.
• {creative_id}: Creative ID.

Device info:

• {idfa}: Apple Advertiser ID.
• {idfa_md5}: Apple Advertiser ID MD5.
• {idfa_sha1}: Apple Advertiser ID SHA1.
• {aaid}: Google Advertiser ID.
• {aaid_md5}: Google Advertiser ID MD5.
• {aaid_sha1}: Google Advertiser ID SHA1.
• {roku_rida}: Roku RIDA.
• {samsung_ifa}: Samsung IFA.

The Kochava documentation describes how to create a tracking link. Tracking links must include the click_id={LOGID} parameter. If you have any questions about using tracking links, please contact the Kochava support service.

The integration setup is described in detail in the myTracker documentation.

If you have any questions about using tracking links, please contact the MyTracker support service.

The integration setup is described in detail in the Singular documentation.

Select Yandex Direct as a partner

1. In the Singular interface, go to Attribution → Partner Configuration.
2. Select the partner Yandex.Direct.

Set up the desired parameters

1. In the Configuration window, select the App for which you want to set up transmitting the installation data, then select the App Site.
2. Under App-Specific Configuration, set up the postbacks to be sent to Yandex Direct. Enable the following options:

   • Enable Re-engagement Postbacks: To launch retargeted campaigns.
   • Include View-Through Attributions: To get conversions as a result of viewing your ad. If this option is disabled, you'll get conversions only as a result of clicks.
   • Send Postbacks to Network on All Installs lets you:

     • Avoid targeting users that already installed your app.
     • Launch retargeting campaigns.
     • Improve the overall effectiveness of campaigns.
3. Set up event transmission under Event postbacks. Select the events that you want to send to Yandex.Direct. You will see them in Report Wizard and use them to optimize campaigns.
4. For each transmitted event (In-app (SDK) event name), enter the Event Name in Yandex.Direct. You can assign one of seventeen standard events or one of three custom events.

   Event names in Yandex.Direct

   Goal	Event
   App installation (AppInstall)	INSTALL_APP
   Completed goal	ACHIEVED_LEVEL
   Launched app	APP_LAUNCHED
   Added payment info	ADDED_PAYMENT_INFO
   Added to cart	ADDED_TO_CART
   Added to wish list	ADDED_TO_WISHLIST
   Completed registration	COMPLETED_REGISTRATION
   Completed tutorial	COMPLETED_TUTORIAL
   Initiated order	INITIATED_CHECKOUT
   Made a purchase	PURCHASED
   Submitted rating	RATED
   Performed search	SEARCHED
   Spent credits	SPENT_CREDITS
   Achievement unlocked	ACHIEVEMENT_UNLOCKED
   Content viewed	VIEWED_CONTENT
   Time spent in app	SPENT_TIME_IN_APP
   User shared	SHARED
   Custom event 1	EVENT_1
   Custom event 2	EVENT_2
   Custom event 3	EVENT_3

   Goal	Event
   App installation (AppInstall)	INSTALL_APP
   Completed goal	ACHIEVED_LEVEL
   Launched app	APP_LAUNCHED
   Added payment info	ADDED_PAYMENT_INFO
   Added to cart	ADDED_TO_CART
   Added to wish list	ADDED_TO_WISHLIST
   Completed registration	COMPLETED_REGISTRATION
   Completed tutorial	COMPLETED_TUTORIAL
   Initiated order	INITIATED_CHECKOUT
   Made a purchase	PURCHASED
   Submitted rating	RATED
   Performed search	SEARCHED
   Spent credits	SPENT_CREDITS
   Achievement unlocked	ACHIEVEMENT_UNLOCKED
   Content viewed	VIEWED_CONTENT
   Time spent in app	SPENT_TIME_IN_APP
   User shared	SHARED
   Custom event 1	EVENT_1
   Custom event 2	EVENT_2
   Custom event 3	EVENT_3

5. Enable Send Revenue to send revenue data based on events and see it in the Report Wizard.

Attention.

Make sure that the following parameters are used in the tracking links:

• cl={logid}

• aifa={google_aid} (in Android campaigns).

• idfa={ios_ifa} (in iOS campaigns)

If you omit those parameters, you might have issues with attribution or inaccurate calculation of conversions in the Yandex.Direct interface.

For the Optimize conversions strategy to run correctly, make sure that you enabled transmission of data about app installs.