Tracking systems

You can use a tracking system to get data about new installations from the app store. This system compares new installations with click-throughs from ads and sends this data to Yandex.Direct to calculate the conversion rate. Yandex.Direct supports the following tracking systems: AppMetrica, TUNE Marketing Console (previously MobileAppTracking), AppsFlyer, Adjust, Kochava, and Flurry.

To connect a tracking system to an ad, you must add a tracking link to it (in the Tracking link field on the page where you edit ad groups). Furthermore, the SDK for the tracking system should be written into the mobile app code. SDKs are software modules that send system information about installations and app launches.

You can pass various parameters and tag labels (including UTM tags) in the links.

https://appmetrica.yandex.com/serve/7438548069196542965/?click_id={logid}&source={source}

These allow you to monitor various statistics, such as traffic sources: More information about using parameters and tag labels.

The tabs below describe how to set up tracking links using the tracking systems supported by Yandex.Direct.

Attention. If you use another tracking system, you can contact its owner (developer) and request that they integrate it into Yandex.Direct. Only the system owners can apply (using the feedback form) to integrate their tracking systems into Yandex.Direct. For more information on how Yandex.Direct interacts with tracking systems, please refer to the documentation.

To get a tracking link, follow these steps:

  1. Go to the Trackers tab and click +Create tracker.

  2. Choose the app in the Apps drop-down list. The SDK should already be written into the app code. More information on how to add an SDK.

  3. Choose Yandex.Direct in the Partners drop-down list.

  4. Insert the tracking link you received into the ad.

Correct URL format:

https://appmetrica.yandex.com/serve/7438548069196542965/?click_id={logid}

The link must include the click_id={LOGID} parameter.

See the Create tracker section in the AppMetrica documentation for more information.