Mobile app attribution platforms
You can use a mobile app attribution platform to get data about new installations from the app store. This system compares new installations with click-throughs from ads and sends this data to Yandex.Direct to calculate the conversion rate.
By connecting a mobile app attribution platform you can:
Optimize your campaign for in-app events.
Collect accurate statistics on installations and in-app events and use these statistics both in Yandex.Direct and the mobile app attribution platform.
Yandex.Direct supports the following platforms: AppMetrica, AppsFlyer, Adjust, Kochava, Flurry.
To connect a mobile app attribution platform to an ad, you must add a tracking link to it (in the Tracking link field on the page where you edit ad groups). Furthermore, the SDK for the platform should be written into the mobile app code. SDKs are software modules that send system information about installations and app launches.
You can pass various parameters and tags (including UTM tags) in the links.
https://appmetrica.yandex.com/serve/7438548069196542965/?click_id={logid}&source={source}These allow you to monitor various statistics, such as traffic sources. Learn more about using parameters and tags.
The tabs below describe how to set up tracking links using the platforms supported by Yandex.Direct.
To get a tracking link, follow these steps:
Go to the Trackers tab and click +Create tracker.
Choose the app in the Apps drop-down list. The SDK should already be written into the app code. More information on how to add an SDK.
Choose Yandex.Direct in the Partners drop-down list.
Insert the tracking link you received into the ad.
Correct URL format:
https://appmetrica.yandex.com/serve/7438548069196542965/?click_id={logid}The link must include the click_id={LOGID} parameter.
See the Create tracker section in the AppMetrica documentation for more information.
The integration setup is described in detail in the AppsFlyer documentation.
Settings recommended for the best performance of your ads in Yandex.Direct:
- Select the partner Yandex.Direct
- Click Integrated Partners.
- Select the partner Yandex.Direct.
- Set up the desired parameters
- Click the Integration tab.
Enable Activate partner.
Leave the field Yandex App ID empty.
Under Default postbacks, select the method for transmitting the installation data: All media sources, including organic.
Enable In-app events postback to send events.
Select the events that you want to send to Yandex.Direct. You will see them in Report Wizard and use them to optimize bids.
For each event sent, enter the name to show in Yandex.Direct.
Select the method for transmitting events: All media sources, including organic.
Select Values & revenue to send the revenue data. You will see it in Report Wizard.
Click Add Event and add af_app_opened to enable transmitting session data.
- Create a tracking link in the section on the Attribution Link tab.
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You can use dynamic Yandex.Direct parameters in the tracking links.
For more information about creating a tracking link, see the AppsFlyer documentation. If you have any questions about using tracking links, please contact the AppsFlyer support service.
Important.Make sure that you set the required parameters:
pid=yandexdirect_intclickid={logid}advertising_id={google_aid}(in Android campaigns)idfa={ios_ifa}(in iOS campaigns)is_retargeting=true(for retargeting campaigns)
The integration setup is described in detail in the Adjust documentation.
Settings recommended for the best performance of your ads in Yandex.Direct:
- Add Yandex.Direct as a partner
In the Adjust interface, go to the app settings.
- Click the Partner Setup tab.
- Click ADD PARTNER.
- Find Yandex.Direct in the list and click (+).
- Set up the desired parameters
Enable the module Yandex.Direct to transmit the installation data.
Leave the field YANDEX APP ID empty.
Enable In-App Revenue Forwarding to transmit the revenue data and see it in Report Wizard.
Enable Session Forwarding to transmit the session data.
Set up transmitting events in the Event Linking section. Select the events that you want to send to Yandex.Direct. You will see them in Report Wizard and use them to optimize bids.
For each event, enter the name to show in Yandex.Direct.
- Create a tracking link in Tracker URLs
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Find the instructions on how to do this in the Adjust documentation.
You can use dynamic Yandex.Direct parameters in the tracking links.
Attention.Make sure that the following parameters are used in the tracking links:
ya_click_id={logid}gps_adid={google_aid}(in Android campaigns)idfa={ios_ifa}(in iOS campaigns)
If you omit those parameters, you might have issues with attribution or inaccurate calculation of conversions in the Yandex.Direct interface.
Make sure that Fingerprinting is enabled in the tracker settings for Yandex.Direct.
- Configure your existing campaigns
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If you have active campaigns that use Adjust tracking, but without the modular integration, we recommend that you switch to it now:
- Set up the modular integration as described above.
- In Yandex.Direct, add the Adjust parameter ya_click_id={logid} to the tracking links
- In Yandex.Direct, remove all the callback parameters from the Adjust tracking links to avoid event duplication in the statistics.
The Kochava documentation describes how to create a tracking link. Tracking links must include the click_id={LOGID} parameter. If you have any questions about using tracking links, please contact the Kochava support service.
To learn how to create a tracking link, see the Flurry help. Tracking links must include thereqid={LOGID} parameter. For example, the link could be:
https://ad.apps.fm/t0MOILM-olslPmrs8T?reqid={logid}&event-link-type=install&tracker=flurryIf you have any questions about using tracking links, please contact the Flurry support service.
