Report Wizard is a useful tool for viewing statistics. You can use it to get detailed statistics on all campaigns and evaluate the effectiveness of specific keywords and ads.
How to make a report
Click on View statistics on the campaign page. To view statistics for all campaigns, on the My campaigns page, click on Statistics for all campaigns.
You need to accumulate impression statistics first before making a report. Therefore, ads that have no impressions cannot have reports generated for them.
- Set a time period
You can manually select a date range or choose one of the suggested time periods.
You can also view data for two periods simultaneously. To do this, click the button and specify the A and B periods. The end date of period B must be earlier than the start date of period A. The periods must not overlap.
Please note that statistics are available for the three-year period prior to the current month.
- Choose cross sections and columns
Under Cross sections, choose which sections of data to build a report from. Under Columns, choose statistical indicators.
For example, you want to know how clicks and impressions are distributed in your campaigns among users of different ages and genders. In Cross sections, choose Campaigns, Gender, and Age. In Columns, choose Impressions, Clicks, and CTR.
You can change the order of sections and columns by simply clicking and dragging them.
- Add filters
You can select data to display in the report by adding filter criteria.
For example, you want to know which campaigns received the most clicks from men aged over 45. First, in Cross sections, choose Campaigns. In Columns, choose Impressions and Clicks. Then add the Age and Gender filters:
You can save filters for future use.
How to configure graphs for reports
Report data can be displayed as a graph. To do this, click Show graph above the table containing the report.
- Graph types
You can choose a line graph or a histogram to display data.
If you are studying statistics for a long time period, the data may not always appear in a histogram. In this case, Yandex.Direct will by default create a line graph.
- Data displayed
For convenience, displayed data is divided into three groups based on measurement type:
- Quantitative indicators — Impressions, Clicks, Average Display Position, Average Click Position, Page Depth, Conversions.
- Percentages — CTR (%), Bounces (%), Conversion rate (%).
- Cost indicators — Total expenditure (RUB), Average CPC (RUB), Goal cost (RUB), ROI, Revenue (RUB).
A graph can only compare data from two types of measurements. For example, you can compare Impressions and Clicks (both quantitative indicators) and Average CPC (a cost indicator). The second scale is added to the graph automatically when selecting an indicator from another group of measurements. In this case, data from the third group will be unavailable to input on the graph.
- Choosing a cross section
You can drill down on the data from one of the columns to get more detail.
- Choose the required column from the drop-down list.
- Choose a cross section. Statistical indicators listed in the report parameters are available for selection.
If a cross section for a specified period in the statistics returns more than five values, then the graph displays the first five highest values, while the remaining values are added together and displayed as a sixth aggregate indicator.
Hover your mouse cursor over a graph to see the breakdown of information for an indicator.
You can save any graph as a PNG, JPEG or SVG file, or print it out. To do this, click the Export button.
Save a report to use it again in the future. Your saved report will appear in a drop down list:
You can also download a report in XLS, XLSX or CSV format. To do this, click the Export button.
Only the first 75,000 lines of the report will be downloaded.