Shared account

A shared account is a method of automatically distributing funds among all campaigns that are under the same username. Your ads will continue being served until there is no money left on your shared account. To go to the Shared account page, click the button at the top of the page that displays the amount on your shared account.

Payment

To add funds to your shared account, go to the Shared account page and click Pay. The payment options available differ based on your country and currency.

Daily budget

You can set a daily budget limit for a shared account. On the Shared account page, go to the Daily budget section and click Configure.

Just enter the amount you want to spend on advertising per day and select an ad display strategy:

Standard mode

The budget will be distributed across the entire day or time period you entered in the time targeting settings. If the budget you set is not sufficient to serve your ads throughout the whole day, your ads will participate less frequently in the auction. If the specified budget is sufficient for serving ads all day, you will receive all available traffic.

If your daily budget is not expended on certain days, whereas on other days there are not enough funds to pay for ads, then your remaining budget from the less active days will be spent during the more active ones. This means that your daily spending may be higher or lower than the the value you set. The system will never allocate more than 30% over your daily budget amount. Your average daily spending over the course of a week will not exceed your limit.

Distributed display mode

The budget will be distributed across the entire day or time period you entered in the time targeting settings. If the budget you set is not sufficient to serve your ads throughout the whole day, your ads will participate less frequently in the auction. If the specified budget is sufficient for serving ads all day, you will receive all available traffic.

Your daily expenditure will not exceed the value you entered.

If you use high-frequency keywords with a small daily budget or set high bids for keywords, Yandex.Direct can not guarantee that the system will distribute impressions evenly throughout the day. Your available budget may get completely spent at the beginning of the impression period, and no funds will be left for the rest of the day.

Your daily shared account budget works concurrently with your campaign budget limits (daily or weekly budget).

For example, you have two campaigns with daily budgets of 500 RUB and 3000 RUB. If you set a shared account daily budget limit of 1000 RUB, then in both campaigns no more than 1000 RUB per day will be spent, while in the first campaign no more than 500 RUB per day will be spent.

Click Recent campaign suspensions to see every time over the past 14 days when the system stopped serving ads because the daily budget was used up.

You can't change your daily budget more than three times per day. The minimum budget is 1,000 rubles per day (see other currencies).

If you already have campaigns running on a day when you set or decrease your daily budget, you may go over your budget or have funds remaining.

Your daily shared account budget runs on Moscow time (UTC+3), regardless of the time zone you choose for your campaign. If you disabled impressions on certain days and your campaign runs in a different time zone, you may end up spending more than your budget.

For example, let's say you disabled impressions on Sunday in your time settings and set the “MSK +04:00” time zone for Novosibirsk. At 20:01 on Sunday (Moscow time), it will already be Monday in the Novosibirsk time zone, and the system will start serving ads. As a result, part of Monday's daily budget will be spent for 4 hours of Sunday according to Moscow time. Then the system will continue serving ads, and the daily budget will also be spent for Monday.