Shared account

A shared account is a method of automatically distributing funds among all active campaigns under one username. After enabling the shared account, you won't need to pay for separate campaigns — impressions continue until funds run out on the shared account. Shared accounts are automatically enabled for all new usernames in Yandex.Direct.

Setting up a shared account and making payments

On the My campaigns page in the Shared account block, click Enable. Before setting up a shared account, you should disable all automatic fund transfer tools. You can top up your shared account using the same payment methods as for a typical ad campaign.

To pay for a shared account, click Top up.

You can see expenditure totals for each individual campaign in the Statistics reports section.

If, after enabling a shared account for your campaigns, statistics are corrected (invalid clicks are removed), funds will be returned to the campaigns to which they were originally allocated, not to the shared account.

Daily budget

You can set a daily budget limit for a shared account in order to not spend all of your funds on campaigns in a day. On the shared account settings page in the Daily budget section, click Enable.

Specify the maximum amount you are prepared to spend on advertising per day and select the ad display strategy:

  • Standard mode — ads will continue to display until the daily budget is spent.

  • Dispersed budget mode — the budget will be spread across the entire day or the period you entered in the time targeting settings.

    If the daily budget is not enough for continuous impressions, the ads will be periodically suspended (the interface will display a notification below the ad that impressions are suspended).

    If you use high-frequency keywords with a small daily budget, Yandex.Direct does not guarantee an even distribution of impressions throughout the day. Your available budget can be completely spent at the beginning of the impression period, and no funds will be left for the rest of the day.

The daily shared account budget functions alongside budget limits for a campaign (daily or weekly budget). The display mode set for the shared account has priority over the campaign display mode.

For example, you have two campaigns with daily budgets of 500 rubles and 3000 rubles. If you set a daily shared account budget limit of 1000 rubles, then on both campaigns in total no more than 1000 rubles a day will be spent. Therefore, for the first campaign, no more than 500 rubles a day will be spent. For both campaigns the ad display mode selected for the shared account will be the one that is used.

By clicking Recent stops you can see at what time ads stopped being served due to the exhaustion of daily budget funds for the past 14 days.

You can change the daily budget sum no more than three times in a 24 hour period. The minimum budget amount is 1000 rubles per day (values for other currencies).

Your budget may be exceeded on the day you increase or decrease your daily budget while ad campaigns are running. Yandex.Direct cannot allocate funds for the whole day, even if a distributed display mode was selected. From the next day the daily budget is guaranteed to be sustained.

Disabling auto top-up

In the shared account settings, click the switch to the Off position. Before disabling auto top-up, reallocate the remaining funds between your campaigns and click the Transfer and disable button.

You can enable or disable the shared account no more than once per day.