About Yandex Direct

Yandex Direct is a one-stop platform for placing contextual and display ads that lets you build a sales funnel and solve your marketing tasks at every funnel stage.

In Yandex Direct, you can set up effective communication scenarios with your customers. For example:

  • You launch a brand awareness campaign to improve brand recognition.
  • You target your product ads to people who saw your display banner or video, and users click through to your site.
  • You display smart banners to people who viewed products on your website: users come back to your site to make purchases.

Tools for businesses

  • Create an ad campaign in minimum time using the Campaign Wizard. Based on the data from your site or mobile app, the Campaign Wizard will help you set up the campaign and choose ad design options.
  • Use Text & Image ads to respond to existing demand. Add images and videos to make your ads more noticeable.
  • Set up Yandex Metrica to track user actions on your website and analyze how effective your ads are.
  • Based on the Yandex Metrica data, set the retargeting conditions to retarget certain categories of users (for instance, show ads to people who added items to their shopping cart but never checked out).
  • Upload data from your CRM system to Yandex Metrica to advertise special offers to your customers.
  • Use a Yandex Audience segment and bid adjustments to avoid displaying ads to your clients and attract new audiences instead.
  • Create a Yandex Audience segment based on location data to serve ads to users who live, work, or are located near you now.
  • Create a display campaign targeting your own audience segments to drive demand.
  • Create a product campaign to advertise all or selected products of your online store in every ad format for every Yandex placement.

Advertising formats


Upload your own video, or create a video automatically.


Universal format with the option to add a video, image, vCard, and many other elements.

Smart banner

Interactive banners are dynamically generated based on your product list.


Upload your image or create all possible sizes at once in Ad Builder.

Yandex Direct audience

The Yandex Direct audience comprises tens of millions of unique users every day. Ads are placed in Yandex search results, on Yandex Advertising Network sites and on external networks.


Ads in the ad networks only display on resources with quality content, each of which has passed a multistage moderation.