About Yandex.Direct

Yandex.Direct is a one-stop platform for posting contextual and display advertising that allows you to build a sales funnel and solve marketing tasks at all levels.

You can set up effective communication scenarios with consumers in Yandex.Direct. For example:

  • You launch a brand awareness campaign to improve brand recognition.
  • You target your product ads to people who saw your display banner, video or outdoor ad, and more users visit your site.
  • You display smart banners to people who saw your products on your site and then users return to your site later and make purchases.

Tools for businesses

  • Use Text & Image ads to respond to existing demand. Add images to make your ads more noticeable.
  • Set up Yandex.Metrica to track user actions on your site and analyze how effective your ads are.
  • Create retargeting conditions based on the Yandex.Metrica data in order to follow up with ads (for instance, show ads to people who added items to their shopping cart but never checked out).
  • Upload data from your CRM system to Yandex.Audience to advertise special offers to your customers.
  • Use a Yandex.Audience segment and bid adjustments to display ads exclusively to your clients and attract new clients to your business.
  • Create a Yandex.Audience segment based on location data to serve ads to users who live, work, or are located near you now.
  • Create a display campaign targeting your own audience segments to drive demand.

Advertising formats

Video

Choose a background video from the library, upload your own video, or create a video automatically

Text

Universal format with the option to add a video, image, vCard, and many other elements

Smart banner

Interactive banners are dynamically generated based on your list of products

Image

Upload your image or create all possible sizes at once in Ad Builder

Yandex.Direct audience

The Yandex.Direct audience comprises tens of millions of unique users every day. Ads are placed in Yandex search results, on Yandex Advertising Network sites and on external networks.



Source

Ads in the ad networks only display on resources with quality content, each of which has passed a multistage moderation.