About Yandex Direct
Yandex Direct is a one-stop platform for placing contextual and display ads that lets you build a sales funnel and solve your marketing tasks at every funnel stage.
In Yandex Direct, you can set up effective communication scenarios with your customers. For example:
- You launch a brand awareness campaign to improve brand recognition.
- You target your product ads to people who saw your display banner or video, and users click through to your site.
- You display smart banners to people who viewed products on your website: users come back to your site to make purchases.
Tools for businesses
- Create an ad campaign in minimum time using the Campaign Wizard. Based on the data from your site or mobile app, the Campaign Wizard will help you set up the campaign and choose ad design options.
- Use Text & Image ads to respond to existing demand. Add images and videos to make your ads more noticeable.
- Set up Yandex Metrica to track user actions on your website and analyze how effective your ads are.
- Based on the Yandex Metrica data, set the retargeting conditions to retarget certain categories of users (for instance, show ads to people who added items to their shopping cart but never checked out).
- Upload data from your CRM system to Yandex Metrica to advertise special offers to your customers.
- Use a Yandex Audience segment and bid adjustments to avoid displaying ads to your clients and attract new audiences instead.
- Create a Yandex Audience segment based on location data to serve ads to users who live, work, or are located near you now.
- Create a display campaign targeting your own audience segments to drive demand.
- Create a product campaign to advertise all or selected products of your online store in every ad format for every Yandex placement.
- Create a display campaign to stimulate demand. Add creatives using the Ad Builder. Target an audience based on their current interests to show your ads to potential customers.
- Create Text & Graphic Ads to respond to existing demand. Add images to make your ads more noticeable. Add videos to serve your ads in the Yandex Video Network.
- Add dynamic ads, which are based on the site pages or your product list and save you from having to manually create and edit ads.
- Set up Yandex Metrica to track user actions on your website and analyze how effective your ads are.
- Based on the Yandex Metrica data, set the retargeting conditions to retarget certain categories of users (for instance, show ads to people who added items to their shopping cart but never checked out).
- Add smart banners — interactive banners with dynamic content that can be targeted at users who have viewed products on your site or who are interested in similar products on the network.
- Upload data from your CRM system to Yandex Metrica to advertise special offers to your customers.
- Use a Yandex Audience segment and bid adjustments to avoid displaying ads to your clients and attract new audiences instead.
- Create a product campaign to advertise all or selected products of your online store in every ad format for every Yandex placement.
- Create a display campaign to help users form a relationship with your brand. Upload your own creatives or add them using the Ad Builder. Use targeting to cover your entire audience.
- Use Text & Image ads to respond to existing demand.
- Add videoclips for impressions in the Video Network.
- Add dynamic ads, which are based on the site pages or your product list and save you from having to manually create and edit ads.
- Add smart banners — interactive banners with dynamic content that can be targeted at users who have viewed products on your site or who are interested in similar products on the network.
Advertising formats
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- Display banner
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Design creatives of all sizes in Ad Builder, or upload your own creatives in HTML5, PNG, or JPG formats.
- Video display ads
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Upload your own video clip: you can film it on your smartphone if it has a good camera, or buy a video from a stock database.
- Display banner under the search bar and on the Yandex Browser new tab page
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Upload image or HTML5 banners sized 1456 × 180 for display on desktops and tablets.
Yandex Direct audience
The Yandex Direct audience comprises tens of millions of unique users every day. Ads are placed in Yandex search results, on Yandex Advertising Network sites and on external networks.
Ads in the ad networks only display on resources with quality content, each of which has passed a multistage moderation.
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