Optimize clicks
This option is good for advertisers who know how much they are willing to pay per visitor.
The system automatically adjusts your bids for keywords to maximize the number of visitors over a week. Some keyword bids may be higher than the average CPC specified and others may be lower. The average cost may fluctuate up or down over the course of the day, but the average CPC for the entire week will not exceed the amount you set. For the limit to apply, the strategy should run without changes or pauses throughout the calendar week.
This strategy works best for campaigns that receive more than 100 clicks per week. If a campaign contains keywords with a relatively low CTR and gets less than 100 clicks per week, the average CPC may increase, but no more than twice.
- Strategy settings
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- Average CPC
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The average CPC is calculated using the weekly budget and number of clicks per week, i.e. the average cost charged when a potential client clicks on an ad.
The minimum average CPC is 0.9 RUB (values for other currencies). To determine the average CPC, it's recommended that you use Budget forecast.
- Weekly budget
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You can limit the weekly budget if necessary. Minimum budget size is 300 RUB (values for other currencies).
- Attribution model
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An attribution model is a rule that determines which click is assigned as the source of a session on your site. The model helps you more accurately evaluate your return on advertising investment. The bidding system uses Yandex.Metrica statistics for the selected attribution model and focuses on achieving your desired result.
You should select a model based on your business type, the method you use for attracting traffic, and what information you need to obtain from it. The default attribution model is Last click from Yandex.Direct. You can change it as needed.
More about attribution models.
This option is good for advertisers whose main objective is to attract as many interested visitors to the website as possible.
The system automatically allocates the budget to achieve the greatest number of clicks. Keywords with a high CTR forecast get more traffic, while bids are lowered for keywords with a low CTR forecast.
For the limit to apply, the strategy should run without changes or pauses throughout the calendar week.
- Strategy settings
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- Weekly budget
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The minimum weekly budget is 300 rubles (see other currencies).
The actual expenditure of a campaign using this strategy may vary by several percent from the specified budget. Accuracy may be affected when you switch between strategies, make changes to the budget, suspend a campaign, refine your time targeting or change the campaign start date.
Budget distribution depends on your time targeting settings. For example, if you limit ad impressions to two days a week, your budget will only be distributed over those two days.
If the budget cannot be spent, you will see an alert in the interface and get a notification sent to your inbox. This usually means that the keywords selected have a low CTR, a low budget or a low maximum bid.
- Attribution model
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An attribution model is a rule that determines which click is assigned as the source of a session on your site. The model helps you more accurately evaluate your return on advertising investment. The bidding system uses Yandex.Metrica statistics for the selected attribution model and focuses on achieving your desired result.
You should select a model based on your business type, the method you use for attracting traffic, and what information you need to obtain from it. The default attribution model is Last click from Yandex.Direct. You can change it as needed.
More about attribution models.
- Maximum CPC
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You can limit the maximum CPC if necessary. If the maximum cost is not set, by default it will not exceed 10% of the weekly budget.
It is not recommended to limit your maximum CPC. A weekly budget should be specified if you need to control the expenditure of your funds independently.
This option is particularly useful for those advertisers who wish to pay as little as possible per click yet still achieve the desired result. This strategy lets you receive a preset number of clicks for the lowest price possible.
- Strategy settings
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- Number of clicks
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Specify the number of clicks you want to get per week (100 clicks or more). The system will try to ensure the required number of clicks at the lowest price possible. When possible, impressions are distributed over the course of the week.
At the end of the week, the total number of clicks will not exceed the amount specified.
- Average or maximum CPC
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To avoid unexpected charges, you can limit the average or maximum CPC. At the end of the week, the total CPC will not exceed the amount specified.
- Attribution model
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An attribution model is a rule that determines which click is assigned as the source of a session on your site. The model helps you more accurately evaluate your return on advertising investment. The bidding system uses Yandex.Metrica statistics for the selected attribution model and focuses on achieving your desired result.
You should select a model based on your business type, the method you use for attracting traffic, and what information you need to obtain from it. The default attribution model is Last click from Yandex.Direct. You can change it as needed.
More about attribution models.
