Optimize clicks
This option is good for advertisers who know how much they are willing to pay per visitor.
The system automatically adjusts your bids for keywords to maximize the number of visitors over a week. Some keyword bids may be higher than the average CPC specified and others may be lower. The average cost may fluctuate up or down over the course of the day, but the average CPC for the entire week will not exceed the amount you set. For the limit to apply, the strategy should run without changes or pauses throughout the calendar week.
This strategy works best for campaigns that receive more than 100 clicks per week. If a campaign contains long-tail keywords with a relatively low CTR and gets less than 100 clicks per week, the average CPC may increase, but no more than double.
- Strategy settings
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- Average CPC
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The average CPC is calculated as the weekly spending divided by the number of clicks per week, resulting in the average cost charged when a user clicks on an ad.
The minimum average CPC is 0.9 RUB (values for other currencies). To find the optimal average CPC, we recommended using the budget forecast.
- Weekly budget
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You can limit the weekly budget if necessary. Minimum budget size is 300 RUB (values for other currencies).
- Attribution model
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An attribution model is a rule that determines which click is assigned as the source of a session on your site. The model helps you more accurately identify how advertising contributes to business growth. The bidding system uses Yandex Metrica statistics for the selected attribution model and focuses on achieving the desired result.
You should select a model based on your business type, the method you use for attracting traffic, and what information you need to obtain from it. The default attribution model is Last click from Yandex.Direct. You can change it as needed.
More about attribution models.
- Priority goals
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Specify your priority goals to focus the system on your tasks. By default, engaged sessions are selected. Select any goals set up for the Yandex.Metrica tag and set the conversion value for each goal. The higher the conversion value, the more important that goal is in the campaign.
If you can't access the necessary tags using the current username, you can request access to someone else's Yandex Metrica goals and use them to configure your campaign.
There is no restriction on the number of priority goals.
This option is good for advertisers whose main objective is to attract as many interested visitors to the website as possible.
The system automatically allocates the budget to achieve the greatest number of clicks. Keywords with a high CTR forecast get more traffic, while bids are lowered for keywords with a low CTR forecast.
For the limit to apply, the strategy should run without changes or pauses throughout the calendar week.
- Strategy settings
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- Weekly budget
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The minimum weekly budget is 300 rubles (see other currencies).
The actual expenditure of a campaign using this strategy may vary by several percent from the specified budget. Accuracy may be affected when you switch between strategies, make changes to the budget, suspend a campaign, refine your time targeting or change the campaign start date.
Budget distribution depends on your time targeting settings. For example, if you limit ad impressions to two days a week, your budget will only be distributed over those two days.
If the budget cannot be spent, you will see an alert in the interface and get a notification sent to your inbox. This usually means that the keywords selected have a low CTR, a low budget or a low maximum bid.
- Attribution model
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An attribution model is a rule that determines which click is assigned as the source of a session on your site. The model helps you more accurately identify how advertising contributes to business growth. The bidding system uses Yandex Metrica statistics for the selected attribution model and focuses on achieving the desired result.
You should select a model based on your business type, the method you use for attracting traffic, and what information you need to obtain from it. The default attribution model is Last click from Yandex.Direct. You can change it as needed.
More about attribution models.
- Maximum CPC
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You can limit the maximum CPC if necessary. If the maximum cost is not set, by default it will not exceed 10% of the weekly budget.
It is not recommended to limit your maximum CPC. A weekly budget should be specified if you need to control the expenditure of your funds independently.
- Priority goals
-
Specify your priority goals to focus the system on your tasks. By default, engaged sessions are selected. Select any goals set up for the Yandex.Metrica tag and set the conversion value for each goal. The higher the conversion value, the more important that goal is in the campaign.
If you can't access the necessary tags using the current username, you can request access to someone else's Yandex Metrica goals and use them to configure your campaign.
There is no restriction on the number of priority goals.
