Set up impression criteria

Image ads are only shown in ad networks.

Ad networks

In ad networks, keywords ensure that your ads are served on sites with content that matches your keywords.

Additionally, ads in networks can also be served based on retargeting lists. This means that ads are only shown to selected users, such as people who completed specific actions on a site.

Yandex.Direct can also serve ads based on geo targeting, user preferences, or time targeting.