How a Visit Lift survey is performed
This survey analyzes how your target audience clicks through to your site. The audience is divided into two groups:
- 90% — Group A (test group). These users are served the brand's ads.
- 10% — Group B (control group). These users are not served the ads.
Visit Lift is calculated using the formula:
, where
А is the average number of sessions per user who saw your ads.
B is the average number of sessions per user who didn't see your ads.
If this indicator is growing, it means that the ad is bringing more clicks to your site.
Have questions?
Attention. Our customer service department can only help you with the campaigns created under the same username you use to contact us. You can see your current login in the upper-right corner of the screen. Our team can access your data only when processing your request.
