Design recommendations for ads for mobile apps

A campaign can include different types of ads: text ads, ads with an image, image-only ads, and ads with a video. We recommend using as many options as possible so that ads are served on all available sites.

When creating Text & Image ads, follow the recommendations:

Ad title

Enter a brief description of your app or its name. To increase the probability of clicks on your ad, please clearly state what your ad is about. The maximum length of the title is 56 characters, including spaces and punctuation marks, with the maximum length of 22 characters per word (a word is a sequence of characters not separated by a space). Learn more about the advertising material requirements.

Ad text

Tell users more about the benefits of your app. The maximum length of the title is 75 characters, including spaces and punctuation marks, with the maximum length of 23 characters per word (a word is a sequence of characters not separated by a space). Learn more about the advertising material requirements.

Images

To make your ad more appealing, add an image to it. It's better to use an image that's 1080 to 5000 pixels, in JPG or PNG format, up to 10 MB in size.

Video

To create video ads, it is better to use a video in MP4 format, no more than 100 MB in size, from 5 to 60 seconds in duration, and 1080p in quality.

The video must meet the moderation rules and the technical requirements.

Technical requirements for videos
Format MP4, WebM, MOV, QT, FLV, AVI
Size 100 MB maximum
Duration Between 5 and 60 sec

For non-skippable ads, max video duration is 15 seconds.

Aspect ratio 3:1, 2:1, 1.9:1, 16:9, 4:3, 1.91:1, 1:1, 3:4, 4:5, 9:16, 1:2, 1:3
Minimum resolution 360p
Recommended resolution 1080p
Video frame rate between 20 and 30 frames/second
Video codecs H.264, VP6F, VP8, Theora
Number of video tracks 1
Minimum quality 44 kHz, 16 Kbit/s, stereo
Audio codecs AAC, MP3, Vorbis
Number of audio tracks 0 or 1
File codec avc1, F4V, isom, M4A, M4V, mp4, mp41, mp42, qt
Cover No

Preferred resolutions: FHD, 2K, 4K.

You can add text of any size anywhere on your video. Make sure the text is readable and not too long.

If you don't have a video, you can make it from screenshots or images using the Video Builder.

Age rating

Do not add an age rating to your image as it might not match Yandex labels set up for your ads.

App rating

This information is fetched automatically from the app store when you set up a campaign, so don't add it to the image.

Have questions?

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