Design recommendations for ads for mobile apps

A campaign can include different types of ads: text ads, ads with an image, and ads with a video. We recommend using as many options as possible so that ads are served on all available sites.

Image ads, follow the recommendations:

Monitor the effectiveness of ads and replace the ones with a low IPM.

Ad title
  • Write several ad titles that describe your app.
  • The maximum length of titles is 56 characters.
  • Use titles that are easy to read both individually and in combination with other ad elements.
Ad texts
  • Come up with several ad texts describing your app.
  • The maximum length of ad texts is 81 characters.
  • Use texts that are easy to read both individually and with other ad elements.
  • Formats: JPG, PNG, or GIF (only the first frame will be used).
  • Maximum size: 4 MB.
  • Minimum resolution: 450 × 450 pixels.
  • Formats: MP4, WebM, MOV, QT, FLV, or AVI.
  • Maximum size: 100 MB.
  • Duration: 5—60 seconds (only the first 15 seconds will be used).
  • Resolution: between 360p and 4K.

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