Adding an app to the Yandex.Direct list
To advertise a mobile app, add it to the list of Yandex.Direct apps. On your My campaigns page, click the List of apps at the bottom of the page. Click Add app.
Enter the link to the app in the AppStore or Google Play. Yandex.Direct will upload the icon, price, rating, number of ratings and app specifications from the store.
Please note that the system retrieves information for the country indicated in your link to the app store. By default, data is uploaded for Russia. Use advanced parameters so that your ad leads to the app store of a particular country.
The country is specified in the part of the link that follows
The country is specified in the
You can use the tracking system to track how the app is running. The system gets data about new installations from the app store, correlates the installations with ad click-throughs, and sends this data to Yandex.Direct in order to calculate conversions. The tracking system SDK for getting statistics should be written into the code of the mobile app code.
Enter the tracking ID in the selected system.
Adjust — the
Tracker IDparameter (for example, a1bc42). For more information, see the Adjust Help.
AppsFlyer — the
app_idparameter (for example, id54321234). For more information, see the AppsFlyer Help.
Flurry — the
Campaign URLparameter (for example, t0MOILM-olslPmrs8TL3oT_EgB8HKm85MyY). For more information, see the Flurry Help.
As a result, a tracking link will be generated for the app that contains all the necessary parameters for it to work in Yandex.Direct and in the tracking system. You can add additional parameters to the link; they are available under the Tracking link field.
If you work with a different tracking system, go to the Tracking system field, choose “Other” and enter the tracking link that your tracking system generated.