Ads for Mobile Apps

Ads for mobile apps is an ad format that lets you promote your app for iOS or Android.

These ads display on search and in the networks, as well as on mobile devices that are compatible with your app.


Installation conversions

Ads contain an action button (for example, “Download”) and go to the app page in an online store. That way the user can use the app immediately. To track downloads from clicks on ads, use a tracking system.


You can add additional information about your app to the ad: rating, price, and an icon. They automatically download from the app store and update once per day. This will make sure that your ads are always up to date.

Special strategies

Yandex.Direct has automatic strategies specifically for mobile app ads: Average price per app install and Weekly budget: the maximum number of app installs.