Managing feeds
A feed is a file that contains information about products and services. Use a feed when you create:
Yandex.Direct will analyze the content of the feed and automatically generate ads with product offerings to be displayed in search results. You can also use the feed you uploaded previously.
Review information about feeds:
- Types of business and feeds: How to select the feed type depending on the type of business.
- Feed requirements: How to fill out a feed file.
- Add a feed: How to add a feed to Yandex.Direct using a file or link.
- Validate a file: What conditions are checked when reading the file.