Step 1. Create an account and add your ad campaign
Create a username
We recommend creating a separate username for Yandex.Direct. Don't use your personal username (for example, an account you use for Yandex.Mail or Yandex.Disk), because you won't be able to move your ads from your personal username to a different one later.
Set up an account in Yandex.Direct
- Enter your current email address and we will send you tips on how to configure your ads.
- Country and currency
Select your country. For some countries, you still need to choose what your payment currency will be with Yandex.Direct. All calculations and payments will be in this currency.
There are different payment options available in different countries.
Click Start using the service.
Create an ad campaign
On the Set up your first campaign page, we recommend choosing the most popular type — “Text & Image Ads”. These ads are only served to users who are already interested in your products and services. You only pay when users click through to your site or vCard with your contact information. In the Text & Image Ads section, click Create campaign.
Yandex.Direct offers a wide range of settings for configuring ad campaigns. All you have to do to start is select your display region and advertising strategy. For all other settings, we recommend leaving the default values, which are optimal for beginning advertisers.
- Display region
- In the Geotargeting section, only choose regions where you can service local customers. Start with one city or region and you can add more later.
In the Managing impressions section, click Change.
For your first ad campaign, we recommend choosing the Weekly budget strategy. Enter your weekly advertising budget in the Spend box. Your advertising costs won't go over this amount. Yandex.Direct will automatically allocate your resources so that you get as many clicks to your website as possible without going over your budget.
The minimum budget is 300 rubles (values for other currencies) per week. The optimal weekly budget is at least 1,000 rubles.