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Images in ads

You can add an image to an ad in a “Text & Image Ads” and “Ads for Mobile Apps” campaign. A well-chosen image draws more attention to the ad and helps users understand your offer faster.

Images are displayed in the ad networks (Yandex Advertising Network and ad exchanges), but are not displayed on search results pages. The cost per click must be higher than 3 rubles (values for other currencies).

An ad containing an image will differ in appearance depending on campaign type:

The ad format depends on the settings of the website where the ad is displayed. To learn more about different types of Yandex.Direct ad blocks, please refer to the Yandex.Direct ad blocks types.

How to add an image

Images can be uploaded either while creating or editing an ad. To do this, on the ad editing page in the Ad extensions section, click ImagesAdd and choose an upload method.

When uploading, you will be prompted to choose the visible area of the image. The aspect ratio can be standard (from 1:1 to 4:3/3:4) or wide-format (16:9). Only wide-format images are available for “Ads for Mobile Apps” campaigns.

The image must meet the following requirements:

  • maximum file size: 10 MB

  • image format: JPG, PNG, or GIF. If you upload an animated GIF image, then only the first frame is saved

  • image size:

    • standard — from 450 to 5000 pixels on each side

    • wide-format — from 1080 × 607 to 5000 × 2812 pixels

In order for your ads with images to be served on all available content sites, it's recommended that you create two variants of each ad. One with a standard image size, the other with a wide-format image size.

The ad will be shrunk to fit the ad block on each site according to their settings. When displayed, the size can be from 37.5 to 480 pixels on one side. The image can be cut (no more then by 25% and only relative to the center).

You can add images to multiple ads simultaneously using XLS/XLSX files, Direct Commander, mass changes in multi-editing, or the Yandex.Direct API.

Later, you will be able to use the previously uploaded images for new ads within the same ad campaign. Each one will be available in the ad interface until you choose it for an ad. You can replace or delete previously uploaded images at any time.

Impression statistics for ads with images are available in the Report Wizard.

Restriction. 

You cannot add images when editing ads from a mobile device (using the mobile version of Yandex.Direct or the mobile app).

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