Pharmacies and medicine

The advertising of pharmacies and medicinal products is permitted in Yandex.Direct with restrictions. This is due to local legal requirements and Yandex policies.

Ads in this category can't use the smart banner format.

Ads for prescription medication are not placed in Yandex.Direct.


Your ads and landing page must meet all legal requirements. For example, the following is not allowed in an ad:

  • The use of the expressions “online pharmacy”, “delivery”, “same-day”, “order”, “order online” (except in cases where the specified delivery is to the pharmacy).

  • Specifying points of distribution, because medications may only be given out in a pharmacy (shop floor), the address of which is indicated in the license.

The advertised site must indicate the point of sale (pharmacy, shop floor), the address of which matches the information in the pharmaceutical license. There must be no indication that medicines can be delivered to customers or to points of distribution. When ordering online, the user may only be offered self-pickup from (or delivery to) the pharmacy as options.

If the delivery of different categories of products to a customer's address is on the advertised site, then the prohibition of delivering medicines to all categories of citizens must be explicitly stated. If the order or reservation of medications is made through partner sites, then they must comply with the same requirements.

Note. These ad and website requirements apply to ad placement in all countries, except Kazakhstan. In Kazakhstan, ads for online pharmacies and medicine delivery are allowed.

Your ads and landing page must meet all legal requirements. For example, your ads must not:

  • Guarantee the results, safety, effectiveness, or lack of side effects of taking the medication.

  • Target minors.

  • Present the results of research as proof of the medication's effectiveness, or interpret research results as a direct recommendation of its use.

  • Present the medication as a food additive or cosmetic product.

  • Contain comparisons to other medications with the purpose of enhancing the effect of the ad.

  • Contain links to specific cases of people's healing or improvement of their condition as a result of taking the medication.

  • Contain links to therapeutic effects regarding diseases that are resistant or difficult to treat.

  • Give the impression that the consumer does not need to consult with a doctor.

  • Make claims about properties and methods of use that are not included in the instructions for use.

Text ads will automatically have a notice added: “Contraindications apply. Consult a doctor”. The text of the notice does not depend on the content of the specific ad and cannot be changed. You must add this notice to image ads, video ads, and creatives for display campaigns yourself. More information about notices.

Your ads must meet the legal requirements of the countries where you want to serve them.

According to the law “On advertising” and Yandex placement policy, certain documents must be provided.

When to submit documents

You can send documents at any time after your ads have been sent for moderation. If ads are rejected due to an absence of required documents, then they will be re-evaluated after documents are submitted. If your ads pass moderation, they will be accepted for display. If additional information is required, we will contact you.

Required documents

To advertise pharmacies (without mentioning specific medications):

  • A copy of the pharmaceutical activity license (details on the landing page must match those in the license).

To advertise a specific medication:

  • A copy of the pharmaceutical license.

  • A copy of the certificate or declaration of compliance for the medication.

  • A copy of the medication's registration certificate (not required for medications included in the state register of medications).

  • A copy of the manufacturing license for the medication (for those manufactured in Russia).

If you are advertising several medicinal products, you must also provide a letter of guarantee of the availability of all necessary documents. The letter should be drawn up in strict compliance with Yandex's rules.

If you advertise products and services in several categories (for example, medical products and pharmacies), you must provide documents for each of them.

How do I submit documents?

Send copies of prepared documents via the feedback form below (include your ad campaign or order number).

The original of the letter of guarantee should be sent to:

  • Yandex Europe AG, Werftestrasse 4, P/O box 3639, 6002 Lucerne 2 Universitaet, Switzerland (for those who filled out a letter of guarantee for Yandex Europe AG)

  • 38R Merrimac Street, Suite 201, Newburyport, MA 01950, USA (for those who filled out a letter of guarantee for Yandex Inc)

If you still have questions about moderation or your results, write to us.

Other requirements for websites and ads.