Medicine and pharmaceuticals
The advertising of medical products and services in Yandex.Direct is permitted with certain limitations. This is connected to legal requirements and Yandex policy.
You may advertise:
- Pharmacies and medicine
- Veterinary pharmacies and medicine
- Veterinary services
- Books, videos, websites on medicine and treatment
- Medical appliances and devices
- Medical services
- Folk medicine, homeopathy
- Medical tourism agencies, treatment abroad
- Orthopedic products
- Transportation of patients
- Directories of clinics and pharmacies
You may not advertise:
Your ads must correspond to the legislation of the countries where you want to serve them.
Yandex does not show ads concerning subjects of a personal nature, including medical advertising, based on behavioral targeting or target audiences (even if your ad passed moderation and the impression criteria were set correctly). Such ads can appear in search results, and in the Yandex Advertising Network and ad exchanges (based on the page content). Exceptions are: sunglasses, baby thermometers, blood pressure monitors, first aid kits, heating pads, thermometers, heart rate monitors, as well as immunomodulatory, anti-inflammatory, antipyretic, analgesic, antitussive, antiallergic, antimicrobial and antiviral medications. These products can be advertised based on both behavioral targeting and target audiences.
If the advertised product or service is classified as “adults only” (including the following categories: dietary supplements and vitamins for stimulating sexual activity, intimate problems, contraceptives and others), the ad will only be served on search.
This list is not exhaustive. A full list of all rules and requirements can be found in the following documents:
If you can't find the information you're looking for, then contact us.