This group of reports lets you analyze data related to e-commerce.
To generate the reports, you must use the features of the E-commerce service for calculating and analyzing e-commerce data.
General information about site revenue and sources that provide the greatest revenue (such as search engines, advertising, or direct hits) is shown in the Orders report.
Detailed information about the contents of orders, items that were added to the basket, and items that were purchased is given in the Order contents, Items in basket, Items ordered, and Promocodes reports.
This information will help you:
- Adjust the ways you attract users, evaluate the effectiveness of advertising channels, and single out the most cost-effective ones.
- Analyze which brands of products users are viewing but not purchasing, and which categories of products are purchased most often.
- Determine seasonal interest in individual items, as well as identify the most popular categories and brands.
- Find out the number of items and revenue per order. For example, if the number of items per purchase is less than desired, you can offer deals on purchasing multiple items, and so on.
All the reports (except the “Order contents” report) are customizable. For example, you can create goals to find out the number of orders and revenue from purchases that were made after viewing special offers on the website.
Metrics and the dimensions they are grouped in for e-commerce reports can be used in other Yandex.Metrica reports. For example, you can determine which website pages were entry pages for sessions that brought the most revenue: