Reports contain the following metrics:

Note. You can get complete statistics for the content with texts longer than 500 characters. Content with shorter texts is only taken into account in recirculation.

General metrics


A pageview is an instance of content being loaded as a user clicks through to it. During a session, users usually perform multiple pageviews. The pageview dynamics are displayed on a special graph in tables.


A user is an internet user who visited your website during a specific period of time.

Yandex.Metrica tracks users by anonymous browser IDs that are saved as cookies. The IDs let Yandex.Metrica distinguish between different users.

Audience engagement and retention

Time on content

The time during which the visitor interacted with the content: scrolled the page, moved the mouse cursor, clicked on page elements, and so on. This metric is calculated regardless of whether Session Replay is enabled for the tag. Time on content reflects how interesting the content is for the audience.

Note. Recirculation is not calculated for traffic between your website and Turbo pages.

The percentage of users who read specific content and then click through to more. Recirculation data lets you determine audience engagement, understand to what extent your audience finds your content interesting, and whether it is presented properly on your website.

Recirculation is only accounted for traffic between marked up pages. That's why we recommend marking up all the pages you want to keep track of. Recirculation also isn't reflected in reports for incoming traffic on pages with less than 500 characters.


Full scrolls show what percentage of users scrolled through the content to the end.


Full reads show what percentage of users scrolled through the content to the end and read it at a speed of no more than 60 characters per second.

Full scroll and full read funnels

Full scroll and full read data is displayed as a funnel. It shows what percentage of users scrolled through the content or read one third, two thirds, all of the text, or went beyond it. The relevant funnel blocks show you where the user stopped scrolling through the content.

Traffic sources

Traffic sources are the resources that users access your website from.

In the Views by click source widget, you can see the distribution of pageviews and users by resource. It gives the names of the four sources that generate the most traffic.

You can evaluate the distribution of pageviews by traffic source type:
  • Social networks: Users come from Facebook, VK, or Odnoklassniki.
  • Search: Users come from Yandex, Google, Mail.Ru, Rambler, Yahoo, or Bing.
  • Internal: Users click through from other content on the website.
  • External links: Traffic comes from other resources.
  • Recommendations: Users come from recommendation systems like Yandex.Zen or Google Chrome Suggestions.
  • Direct traffic: Users click through to your website using a direct link.

Pageview distribution is shown in the Sources column of the table. Hover your mouse over the distribution bar to see the legend.

Displaying content

Distribution of pageviews by device type

The distribution shows the percentage of content views from mobile devices (smartphones and mobile phones) and desktops (computers, laptops, and tablets). It's displayed in the Mobile share column. Hover your mouse over the distribution bar to see the legend.

Page formats
You can see the distribution of pageviews by page format:
  • Desktop: Views from computers, laptops, and tablets.
  • Mobile: Views from mobile phones and smartphones.
  • Turbo: Yandex Turbo page views.


The User gender and age widget shows the distribution of readers by gender and age. You can use it to assess whether the content hit the target audience.