Installing a tag on a Turbo site

Turbo sites are created in Yandex Direct and used in ads.

Tip

For easier statistics tracking, use the same tag for both your main site and your Turbo site.

When you create a Turbo page in Yandex Direct, an auto-generated tag is created. The Yandex Direct campaign owner gets access rights to view the statistics. You can’t connect Session Replay to an auto-generated tag. To edit tag settings and grant other users access to statistics, link your own tag to your Yandex Direct campaign and set up goals.

  1. Go to Yandex Direct, open your Yandex Direct campaign settings, and specify the tag number of your tag or the tag you have guest access to with the edit permission.

  2. To start collecting data on your Turbo site with Yandex Metrica, set specific tag settings: make sure that the Additional addresses field says yandex.ru/turbo and the Turbo site URL like domain.turbo.site, where domain is your Turbo site's URL in Yandex Direct.

    Note

    Additional addresses are optional. Make sure that Receive data only from specified addresses is turned off and that no addresses are blocked by your tag filter settings.

Alert

A single user can create no more than 100,000 tags.

  1. Log in to Yandex Metrica. If you don’t have an account, please register.

  2. On the tag list page, add a tag. The tag setup page opens.

  3. Fill in the information:

    • Tag name: Enter any name.
    • Site URL: Enter the site domain that you use the Turbo site for.
    • Additional addresses: Enter yandex.ru/turbo and the Turbo site URL like domen.turbo.site, where domen is your Turbo site's URL in Yandex Direct.

    Note

    Additional addresses are optional. Make sure that Receive data only from specified addresses is turned off and that no addresses are blocked by your tag filter settings.

  4. Accept the terms of the User Agreement.

  5. Click Create a tag.

  6. Specify the tag number in the Yandex Direct campaign settings.

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If you were unable to independently check the tag, follow the recommendations below.

This might happen for the following reasons:

  • The tag is installed incorrectly. For example, the CMS modified the tag code. Reinstall the tag or contact the support service for your CMS.
  • Broken scripts are preventing the Yandex Metrica tag from working on the site. You can check this in the browser console.
The recommendations did not help

This means that information is being transmitted to Yandex Metrica. However, the data might not be shown in reports for any of the following reasons:

  • Data is sent to a tag with a different number.
  • The Filters tab in the tag settings has overly strict filters defined. Remove unneeded filters.
  • The Filters tab in the tag settings has the Don’t count my sessions filter enabled. This means that the tag doesn't register your own sessions. Try accessing the site with your browser in “incognito” mode.
The recommendations did not help

Useful links

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