Installing a tag on a Turbo page

There are several types of Turbo pages:
Tip. We recommend using the same tag on your site and Turbo pages to make it easier to work with statistics.
  1. Installing a tag on a Turbo page created in Yandex.Direct
  2. Install a tag on a Turbo page created in Yandex.Webmaster

Installing a tag on a Turbo page created in Yandex.Direct

When you create a Turbo page in Yandex.Direct, a tag is automatically created and installed on it. This is called a technical tag. The owner of the ad campaign receives access rights to view tag settings and statistics. You can also set up your own tag.

Create a dedicated tag for Turbo pages
  1. Log in to Yandex.Metrica. If you don't have an account, register.
  2. On the page with the list of tags, add a tag. The tag setup page opens .
  3. Fill in the information:
    • Tag name — Enter any name.
    • Site URL — Enter the site domain that you use Turbo pages for.
    • Additional address — Add turbo.site and yandex.ru/turbo.
    Note. Additional addresses are optional. Make sure that Receive data only from specified addresses is turned off and that no addresses are blocked by your filter settings.
  4. Accept the Terms of use.
  5. Click Create a tag.
  6. Specify the tag ID in the Yandex.Direct campaign settings.
Enable an existing tag
  1. Go to Yandex.Direct and your campaign settings and enter your tag ID or the ID of the tag you have guest access to and the right to edit.
  2. To start collecting data on Turbo pages with Yandex.Metrica, you need to set specific tag settings: make sure that the Additional addresses field says turbo.site and yandex.ru/turbo, or add those addresses if necessary.
    Note. Additional addresses are optional. Make sure that Receive data only from specified addresses is turned off and that no addresses are blocked by your filter settings.

Install a tag on a Turbo page created in Yandex.Webmaster

How to create a separate tag for Turbo pages
  1. Log in to Yandex.Metrica. If you don't have an account, register.
  2. On the page with the list of tags, add a tag. The tag setup page opens .
  3. Fill in the information:
    • Tag name — Enter any name.
    • Site URL — Enter the site domain that you use Turbo pages for.
  4. Accept the Terms of use.
  5. Click Create a tag.

You can enable additional settings for the tag.

There are several ways to set up a Yandex.Metrica tag:

Go to Turbo pages → Settings and do the following:

  1. Under General site information, choose Yandex.Metrica in the Tags field and enter the tag ID.
  2. Save your changes.
Note. If you specified a tag in an RSS feed and in Yandex.Webmaster, the RSS data takes priority.

If you were unable to independently check the tag, follow the recommendations below.

This might happen for the following reasons:

  • The tag is installed incorrectly. For example, the CMS modified the code snippet. Reinstall the tag or contact the support service for your CMS.
  • Broken scripts are preventing the Yandex.Metrica tag from working on the site. You can check this in the browser console.

This means that information is being transmitted to Yandex.Metrica. However, the data might not be shown in reports for any of the following reasons:

  • Data is sent to a tag with a different number.
  • The Filters tab in the tag settings has overly strict filters defined. Remove unneeded filters.
  • The Filters tab in the tag settings has the Don't count my sessions filter enabled. This means that the tag doesn't register your own sessions. Try accessing the site with your browser in “incognito” mode.