“UTM tags” report
This report includes statistics on UTM tags if you use them with links to your site.
To view the report:.
Questions and answers
- Are values passed in UTM tags case-sensitive?
Yes. Yandex.Metrica distinguishes the case that the UTM tag value is specified in. For example, utm_source=Instagram and utm_source=instagram are different tags. This affects the display of information in Yandex.Metrica reports and uploading and deleting data on ad campaign expenses. To check the tag values already used in Yandex.Metrica, see the UTM Tags report.