“UTM tags” report

This report includes statistics on UTM tags if you use them with links to your site.

To view the report: Reports → Standard reports → Sources → UTM tags.

What can the report be used for?

Yandex.Metrica uses UTM tags to determine various traffic sources and creates reports based on the information received, such as clicks-throughs from messengers and social networks.

You can use the “UTM tags” report if you placed several links to your website on other resources or included them in an email newsletter. The tags helps you tell them apart.

https://source-example.com/partner/offer/
#section with the first link
https://example.com/?utm_source=link&utm_medium=source-example&utm_campaign=partner-offer
#first link to your website

https://source-example.com/partner/about/
#section with the second link
https://example.com/?utm_source=link&utm_medium=source-example&utm_campaign=partner-about
#second link to your website

If you want this data to be properly reflected in your report, it's important to create your tag correctly.

Report structure and settings

Information in the report is grouped based on the tag's “attribute-value” pair. The report supports all settings available in Yandex.Metrica.

Select a question to find a solution.

Yandex.Metrica receives information about different advertising systems from labels, which are parameters in the ad's link. If an ad system doesn't add a special label to your link, you can manually form the link using the UTM or Openstat label. For the complete list of values, see the "Advertising systems" report section.

There could be several reasons for this.

Imagine the path from the user clicking the link to the Yandex.Metrica report:
  1. Creating the label for the link.
  2. Clicking the link and through to the site.
  3. Loading the code snippet for the tag on the site.
  4. Collecting data for the label and analyzing reports.
As a result, there are many steps between the first and last stage where data could be lost.
Imagine the path from the user clicking the link to the Yandex.Metrica report:
  1. Creating the label for the link.
  2. Clicking the link and through to the site.
  3. Loading the code snippet for the tag on the site.
  4. Collecting data for the label and analyzing reports.
As a result, there are many steps between the first and last stage where data could be lost.