Track form submissions

If your site has a feedback form, you can use Yandex.Metrica to track the number of times that users submit it.

To do this, you need to set a special goal in Yandex.Metrica. You can create this kind of goal:
  • For all forms on your site.

  • For a specific form. Use this method, for example, to track different forms.

To create a goal:
  1. In Yandex.Metrica, go to the Goals page in the left menu.
  2. Click Add goal.
  3. In the Name field, enter a name for the goal to create.
  4. Select the Form submission goal type.
  5. Select which forms to create a goal for. If you chose Specific form, enter the webpage where the form is placed in the field and click Go and select a form. In the window that opens, Yandex.Metrica highlights the forms that were found on the page. Select the one you need.
    Note. Yandex.Metrica only highlights the forms on the webpages that users visited in the past 30 days. You can select one of these forms.
  6. Click Add goal. The created goal will appear in the list of goals. Yandex.Metrica will start collecting statistics on it within a few minutes.
  7. Check whether the goal is working correctly.

Goal completion is registered when the user submits the form (for example, clicks “Submit”). To view goal statistics, use the Conversions report and add the goal to other Yandex.Metrica reports.

The form is identified by the presence on the site of the form element and some form parameters: id, name, or the DOM element path. When you add a goal, Yandex.Metrica displays the parameter that was recognized. It indicates which form the goal was created for, so you can use this parameter to distinguish goals in Yandex.Metrica on the Goals page in the left menu.


  • This type of goal can't be used in Multi-step goals.
  • A maximum of 200 goals can be set for each tag.
  • The service registers a user that completes the same goal on the same tag no more than once per second.
  • During a single user session, the service can register up to 400 completions of all the goals created for a tag.
  • If you edit a tag or goal, previously collected information doesn't change.
  • If you delete a goal, information collected for it is no longer available in reports.

Select a question to find a solution.

Goals in Yandex.Metrica work the same way for any source. Perhaps there aren't any users who have completed the goal from this source yet.

This might happen for the following reasons:
  • The goal condition in Yandex.Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex.Metrica tag, so this user isn't counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex.Metrica tag didn't load on the target page.