Content reports
Yandex Metrica provides a set of convenient and visual reports for statistical analysis of content projects. They are located under Content. With the reports, you can:
- Get a summary of current content.
- Study audience engagement by content and category metrics.
- Find out where users access your website from and the format they read your content in.
Note
To view reports, set up statistics based on content and mark up your content on the website.
Which metrics are displayed in reports
Reports overview
How to work with reports
You can configure the following data display settings:
Period
- Select the period to display data for. By default, reports display statistics for the current day and the summary shows statistics for the last 10 minutes.
Data breakdown
- Some widgets display data with the time period divided into intervals. You can refine the time period to minutes, hours, days, weeks, and months.
Sample
- It may take a long time to calculate metrics for a large amount of data. If you want to reduce the time for calculating metrics, decrease the sampling percentage. In this case, sampling is used: calculations are made for a portion of the data, not all of it.
Article length
- You can only view statistics on short (up to 4000 characters) or long (4000 or more characters) content.
Median values
Some values in the reports may be highlighted in red. This means they significantly differ from the median value and require your attention.
The median value is in the middle of a ranked series: if you take all values of a metric and sort them, the median will be in the middle of the sorted series. Keep in mind that the median value is not equal to the arithmetic mean.
Why there may be differences between data in content reports and other Yandex Metrica reports
If there are no statistics on the Content tab, make sure the new tag code is installed on the site.
Why traffic sources may differ
- Traffic sources are considered for each content view and not for each session as in other Yandex Metrica reports. For example, if a user got to the website’s home page from search results, but then clicked through to specific content, the Yandex Metrica basic statistics show search as the session’s source, while in content statistics the source is internal traffic.
Why the number of views of articles and pages may differ
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This might happen for the following reasons:
- Article viewing was brief and there wasn’t time to transmit the data. At the same time, viewing the page itself was counted.
- The article didn’t fall into the visibility scope of the user’s browser. For example, this may happen if the
headeror other content occupies significant space in front of the article. - The article contains less than 500 characters, except for the markup of short articles (questions and answers).
Reports in the Content tab collect data on marked-up articles and Turbo site pages. Other fast-loading mobile page formats are currently not accounted for (for example, Accelerated Mobile Pages or Facebook Instant Articles). Other Yandex Metrica reports include data for all the pages of a website, including those with no markup.
Questions and answers
Wrong statistics are collected
If you think statistics are not properly collected, make sure that:
- All necessary content is marked up.
- The markup meets the requirements.
- All Schema.org items with markup are placed inside the
bodytag. - Nothing unnecessary is included in the text of your article, such as extra ad banners, comment boxes, and so on.
- The text of each material contains more than 500 characters, except for the markup of short articles (questions and answers).
- The text of each material contains more than 500 characters, except for the markup of short articles (questions and answers).
If you want to get combined statistics for content on your main site and your Turbo site, make sure that:
- The same Yandex Metrica tag is installed on both.
- Make sure all the IDs or names (when the ID is empty) of your articles match the IDs or names on the website.
To view reports by category, add them as breadcrumblist to your Turbo site's RSS feed structure.
Content isn’t marked up, but statistics are collected
You likely have a Turbo site connected. Statistics on its content are collected automatically.
To find out which topics and content on your website are the most popular, how people read and interact with this content, which sources generate the most traffic, and other relevant data, add Schema.org or Open Graph markup to your website content.
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