“Conversions” report

This report shows general statistics for each goal set on the site for the selected period.

View report: Reports → Standard reports → Conversions.

An example of this report is available for the Yandex.Metrica demo tag.

  1. Ways to use this report
  2. Report structure and settings

Ways to use this report

Track the dynamics of conversions by goal.

The report shows the dynamics of conversions by goal for the selected period.

To go to the conversion report, click the name of the goal.

View the conversion funnel.

For a multi-step goal, the report contains statistics for each step. This report can help you understand which part of the path to the goal is causing difficulty for users.

To view the conversion funnel for a “Multi-step goal”, click the icon to the right of the goal name.

Report structure and settings

This report shows statistics for the following indicators:

You can change the report period and use segmentation, as well as adjust the accuracy and speed of data processing.

Note that the following settings are not available for this report: