Statistics on organizations from Yandex Business

If you have an organization in Yandex Business, you can use Yandex Metrica to track how people interact with your company: For example, they might click “Call” or set a route to your office.

How Yandex Metrica collects data about Yandex events

Yandex services send information about user interactions with your organization to Yandex Metrica. To collect this information, Yandex Metrica uses an auto-generated tag. It is linked to your organization in Yandex Business.

Note

If it is a network organization and branches are added to Yandex Business, a single tag is created for them and statistics are collected for all branches.

To start collecting statistics:

Service	Condition for collecting statistics
Search (search results)	Add an organization to Yandex Business
Yandex Maps
Yandex Navigator
Yandex Services	Add an organization to Yandex Business. Publish an order in Yandex Uslugi.
Yandex Business	Add an organization to Yandex Business. Create an advertising campaign and add information about communication via messengers or email.

Access to statistics in Yandex Metrica

The organization’s owner and their representatives in Yandex Business have guest access to view statistics. Tag editing access is not available.

To grant tag access to another user, give them representative access to the organization in Yandex Business. Access to the tag in Yandex Metrica appears within a day.

You can view statistics:

In Yandex Metrica

In Yandex Business

On the My tags page, select a tag like <Name of your organization> - <Address of the organization, if specified in Yandex Business>.
Open the report: Reports → Content → Target events on Yandex.

"Target events on Yandex" report

Go to your organization profile and open the statistics.

General statistics

From your organization profile, you can also go to Yandex Metrica and view the report Target events on Yandex.

Note

Auto-generated tags don't track user behavior. Therefore, they should not be used for viewing metrics associated with it: page depth, bounce rate, time on the site, and so on.

Tracked events and goals

Services and events they transmit information about are listed below. We are continually expanding the list of services. Events are counted from the full and mobile versions of sites, as well as in mobile apps.

Some target events are also considered Yandex Metrica goals.

Using goals and events

Event	Goal in Yandex Metrica	ID in Yandex Metrica	Description	The service where tracking is done
Go to site	Call to action — `<Organization>`	site	Clicks on the Go to site button in your organization’s profile	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Click to VK	Click to VK — `<address>`	vkontakte	Clicks on the VK button in your organization's profile	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Click to OK.ru	Click to OK.ru — `<address>`	social-odnoklassniki	Clicks on the OK.ru button in your organization's profile	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Click to Telegram.	Click to Telegram — `<address>`	telegram	Clicks on the Telegram button in your organization's profile	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Click to Viber.	Click to Viber — `<address>`	viber	Clicks on the Viber button in your organization's profile	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Click to WhatsApp.	Click to WhatsApp — `<address>`	whatsapp	Clicks on the WhatsApp button in your organization's profile	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Click to YouTube	Click to YouTube — `<address>`	social-youtube	Clicks on the YouTube button in your organization's profile	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Click to call taxi	Click to call taxi — `<address>`	call-taxi	Clicks on the taxi call button	Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Button in stories	Button in stories — `<address>`	stories-button	Clicks on the button when viewing stories	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Save to favorites	Save to favorites — `<address>`	subscribe	Clicks on the button and selecting the "Favorites" option	Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Request sent	Request sent — `<address>`	booking	Clicks on the Confirm appointment button when booking online	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Click to share	Click to share — `<address>`	share	Clicks on the share button	Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Send to phone	Send to phone — `<address>`	send-to-phone	Clicks on the Send to phone button	Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Show a booking form	Show a booking form — `<address>`	booking-open	Clicks on the Book online button	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Visit an organization	Visit an organization — `<address>`	visited-organization	Visiting an organization or being near it after opening its card in Yandex Maps. The attribution window for visits is 21 days. The probabily of conversion depends on numerous factors.	Yandex Search, Yandex Maps, Yandex Maps mobile app, Yandex Navigator
Place an order	Call to action — `<Organization>`	cta-button	Clicks on the Place an order button next to your organization.	Services
Rate	Like — `<Organization>`	like	Clicks on the Rate button next to your organization's content.	—
Show phone number	Clicked call — `<Organization>`	make-call	Clicks on the Show phone number button next to your organization.	Yandex Search, Yandex Maps, Yandex Services
Call	Clicked call — `<Organization>`	make-call	Taps on the phone number or the icon in the mobile version and app.	Yandex Search, Yandex Maps, Yandex Services, Yandex Navigator
Get directions	Get directions — `<Organization>`	make-route	Clicks on the Get directions button next to your organization.	Yandex Maps, Yandex Navigator
Start the route	Start the route — `<Organization>`	start-route	Clicks on the Go! button next to your organization.	Yandex Maps, Yandex Navigator
Save collection	Save — `<Organization>`	save	Clicks on the Save button next to your organization's collections.	—
Subscribe to the organization	Subscription — `<Organization>`	subscribe	Subscriptions to all new content from your organization.	—
Show a response from the organization	View organization — `<Organization>`	view_org_content	—	—
Book a room	—	—	Clicks on the Book a room or Book button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Book table	—	—	Clicks on the Book table button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Order delivery	—	—	Clicks on the Order delivery button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Order food	—	—	Clicks on the Order food button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Sign up online	—	—	Clicks on the Sign up button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Order product	—	—	Clicks on the Order product button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Order service	—	—	Clicks on the Order service button in your organization's profile.	Services
Open chat	—	—	Clicks on the Chat button. Clicking it opens Yandex Messenger	Services
Submit form	—	—	Clicks on the Submit form button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Apply for a bank product (loan, bank card, and so on)	—	—	Clicks on a button like Apply for loan in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Go to site	—	—	Clicks on the Go to site button in your organization’s profile	Yandex Search, Yandex Services
Subscribe to the collection	—	—	Subscriptions to new cards in specific collections from your organization.	—
Card shows	—	—	Views of your organization's cards.	—
Organization shows	—	—	Views of your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Get discount	—	—	Clicks on the Get discount button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
View VKontakte	—	—	Clicks on the View VKontakte button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
View catalog	—	—	Clicks on the View catalog button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
View menu	—	—	Clicks on the View menu button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
View special offer	—	—	Clicks on the View special offer button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
View on Instagram	—	—	Clicks on the View on Instagram button in your organization’s profile.	Yandex Search, Yandex Maps, Yandex Navigator
View on YouTube	—	—	Clicks on the View on YouTube button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Download	—	—	Clicks on the Download button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Install application	—	—	Clicks on the Install application button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Participate in promotion	—	—	Clicks on the Participate in a promotion button in your organization's profile.	Yandex Search, Yandex Maps, Yandex Navigator
Send email	—	—	Click to sending an email.	Yandex Business
Open WhatsApp	—	—	Click to WhatsApp.	Yandex Business
Go to Telegram	—	—	Click to Telegram.	Yandex Business
Go to Viber	—	—	Click to Viber.	Yandex Business

Questions and answers

Can I delete an auto-generated tag from the list?

If you delete a tag from the list, you will lose access to the statistics it collected. To restore access, you will need to contact Support. This is why we do not recommend deleting a tag.

Can I install an auto-generated tag on my site?

We do not recommend placing these tags on a site, since you will not have access to edit it. This means statistics will be collected incorrectly.

Can I change the name of a tag?

No. Tag names are generated automatically.

What is the “Clicked Call” goal in the tag settings?

With this goal, Yandex Metrica tracks clicks on the phone number in the organization's card, as well as taps on the alt text icon in the mobile version of all services that transmit data to the organization's tag.

How do I correct goals in the tag settings?

You can’t change the goals of an auto-generated tag.

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