Statistics on organizations from the Yandex Business Directory

  1. How Yandex.Metrica collects data about Yandex events
  2. Access to statistics in Yandex.Metrica
  3. Tracked events and goals
  4. Questions and answers
If you have an organization in the Yandex Business Directory, you can track the following in Yandex.Metrica:
  • Statistics on calls made by users who saw your ad in Yandex.Direct. For more information, see Statistics on calls from Yandex.Direct.
  • How users interact with your business in Yandex services. For example, they might click “Call” or set a route to your office.

How Yandex.Metrica collects data about Yandex events

Yandex services send information about user interactions with your organization to Yandex.Metrica. To collect this information, Yandex.Metrica uses an auto-generated tag. It is linked to your organization in the Yandex Business Directory.

Note. If it is a network organization and branches are added to the Yandex Business Directory, a single tag is created for them and statistics are collected for all branches.

To start collecting statistics:

Service Condition for collecting statistics
Search (search results) Add an organization to the Yandex Business Directory.
Yandex.Maps
Yandex.Navigator
Yandex.Collections
  1. Add an organization to the Yandex Business Directory.
Yandex.Q
  1. Add an organization to the Yandex Business Directory.
Yandex.Uslugi
  1. Add an organization to the Yandex Business Directory.
  2. Publish an order in Yandex.Uslugi.

Access to statistics in Yandex.Metrica

The organization's owner and their representatives in the Yandex Business Directory have guest access to view statistics. Tag editing access is not available.

To grant tag access to another user, give them representative access to the organization in the Yandex Business Directory. Access to the tag in Yandex.Metrica appears within a day.

You can view statistics:

  1. On the My tags page, select a tag like <Name of your organization> - <Address of the organization, if specified in the Yandex Business Directory>.
  2. Open the report Standard reports → Contents → Target events on Yandex. Learn more about the report.

Tracked events and goals

Services and events they transmit information about are listed below. We are continually expanding the list of services. Events are counted from the full and mobile versions of sites, as well as in mobile apps.

Some target events are also considered Yandex.Metrica goals. For more information about the difference between goals and events and how to use them, see Report structure and settings.

Event Goal in Yandex.Metrica ID in Yandex.Metrica Description The service where tracking is done
Go to site Call to action - <Organization> cta-button Clicks on the Go to site button in your organization's profile. Yandex.Maps
Place an order Call to action - <Organization> cta-button Clicks on the Place an order button next to your organization. Yandex.Uslugi
Rate Like - <Organization> like Clicks on Rate next to your organization's content. Yandex.Collections, Yandex.Q
Show phone number Clicked call - <Organization> make-call Clicks on the Show phone number button next to your organization. Yandex.Search, Yandex.Maps, Yandex.Uslugi
Call Clicked call - <Organization> make-call Taps on the phone number or the icon in the mobile version and the app. Yandex.Search, Yandex.Maps Yandex.Uslugi, Yandex.Navigator
Get directions Get directions - <Organization> make-route Clicks on the Get directions button next to your organization. Yandex.Maps, Yandex.Navigator
Save collection Save - <Organization> save Clicks on Save next to your organization's collections. Yandex.Collections
Subscribe to the organization Subscription - <Organization> subscribe Subscriptions to all new content from your organization. Yandex.Collections, Yandex.Q
Show a response from the organization View organization - <Organization> view_org_content Yandex.Q
Book a room Clicks on the Book a room or Book buttons in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Reserve a table Clicks on the Reserve a table button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Order delivery Clicks on the Order delivery button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Order food Clicks on the Order food button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Sign up online Clicks on the Sign up button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Order product Clicks on the Order product button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Order service Clicks on the Order service button in your organization's profile. Yandex.Uslugi
Open chat Clicks on the Chat button. Clicking it opens Yandex.Messenger. Yandex.Collections, Yandex.Uslugi
Submit form Clicks on the Submit form button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Apply for a bank product (loan, bank card, and so on) Clicks on a button like Apply for loan in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Go to site Clicks on the Go to site button in your organization's profile. Yandex.Search, Yandex.Collections, Yandex.Q, Yandex.Uslugi
Subscribe to the collection Subscriptions to new cards in specific collections from your organization. Yandex.Collections
Card shows Views of your organization's cards. Yandex.Collections
Organization shows Views of the organization profile. Yandex.Search, Yandex.Maps, Yandex.Collections, Yandex.Navigator
Get discount Clicks on the Get discount button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
View VKontakte Clicks on the View VKontakte button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
View catalog Clicks on the View catalog button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
View menu Clicks on the View menu button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
View special offer Clicks on the View special offer button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
View on Instagram Clicks on the View on Instagram button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
View on YouTube Clicks on the View on Youtube button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Download Clicks on the Download button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Install application Clicks on the Install application button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator
Participate in promotion Clicks on the Participate in a promotion button in your organization's profile. Yandex.Search, Yandex.Maps, Yandex.Navigator

Questions and answers

Can I delete an auto-generated tag from the list?

If you delete a tag from the list, you will lose access to the statistics it collected. To restore access, you will need to contact support. This is why we do not recommend deleting a tag.

Can I install an auto-generated tag on my site?

We do not recommend placing these tags on a site, since you will not have access to edit it. This means statistics will be collected incorrectly.

Why does a tag have a red status?

For these tags, the status isn't relevant. It has to do with the specifics of installing tags on Yandex services. You can ignore the tag status.

Can I change the name of a tag?

No. Tag names are generated automatically.

What is the “Clicked Call” goal in the tag settings?

With this goal, Yandex.Metrica tracks clicks on the phone number in the organization's card, as well as taps on the icon in the mobile version of all services that transmit data to the organization's tag.

How do I correct goals in the tag settings?

You can't change the goals of an auto-generated tag.