“Adfox” group reports

Metrics available in reports

• Adfox code requests — Requests for Adfox code from pages that received a response from the Adfox server (default banners and default uploads).
• Adfox impressions — An ad impression registered by the system.
• Default uploads — Number of code requests for which banner ads were displayed by default. Default banners are displayed when there aren't any banners from commercial ad campaigns available to display due to placement settings, limits on impressions, spending rates, or targeting.
• The percentage of Adfox default uploads is the ratio of the number of default uploads to the number of Adfox code requests.
• Adfox clicks — Number of clicks on advertising banners.
• Adfox visibility percentage — Percentage of impressions counted in the total number of renderings.
• Adfox renderings — Code requests for which banner loading was counted.
• Renderings per Adfox visitor — Average number of Adfox banners that were loaded (including YAN) per user.
• Renderings per Adfox session — Average number of Adfox banners that were loaded (including YAN) per session.
• Rendering per Adfox view — Average number of Adfox banners that were loaded (including YAN) per page view.
• Adfox CPMV (Cost per mille viewable ads) — Estimated cost of 1000 impressions. In rubles without VAT.
• Adfox eCPM (Effective cost per mille) — Cost of 1000 renderings of ad blocks. In rubles without VAT.
• Adfox RPM (Revenue per mille) — Estimated cost of 1000 Adfox code requests, including those requests that failed to pick up ads. In rubles without VAT.
• Adfox ARPU (Average revenue per user) — Average estimated revenue from ad impressions per user.
• Adfox total revenue — Estimated total revenue from ad impressions.
• Estimated revenue per Adfox user — Average per-user remuneration for displaying ad blocks. In rubles without VAT.
• Adfox estimated session revenue — Average estimated revenue per session.
• Adfox estimated revenue per view — Average remuneration per page view. In rubles without VAT.
• Estimated revenue from direct sales — Estimated cost of impressions for ads published directly on the site.
• Estimated revenue from YAN — Total revenue from displaying YAN ad blocks. In rubles without VAT.
• Estimated revenue from Google — Estimated cost of impressions for Google ad blocks.
• Estimated revenue from header bidding — Estimated cost of impressions for Header Bidding banners.
• Adfox, number of events {N} — Number of instances of an event, stored in the Adfox interface under the number N.

Dimensions in reports

• Website address — Address of the site that the user clicked through from.
• Section — Section of the site that the user clicked through from.
• Site — Ad block format.
• Adfox, level 1 — Monetization type (guarantee, dynamic monetization, promo, or default uploads).
• Adfox, level 2 — Sales models (direct sales, YAN, header bidding, and Google).
• Adfox, level 3 — Parameters of advertising spaces and campaigns (Header Bidding monetizer, YAN pageId, Name of campaign for direct sales, and Google campaign settings).
• Adfox, level 4 — Ad format (banner or block).
• Traffic source — Type of traffic source to your site, such as traffic from search engines.
• Traffic source (detailed) — Second level of the traffic source (such as site, platform, and messenger).
• Owner — User with the Site owner role in the Adfox interface.
• Ad campaign parameter (puid) — Targeting name in the campaign settings. For example, “user type”, if targeting is configured for registered and non-registered users.
• Ad campaign parameter value — Targeting value, for example, “authorized user” or “unauthorized user”, when the “user type” parameter is configured.
• Country — The country where the ad campaign is displayed.
• Region — Administrative unit or area where the ad campaign is displayed. May be undefined.
• City — The city where the ad campaign is displayed.

Reports in this group

Reports are available in the menu, under Reports → Monetization → Adfox. This group includes the following reports:

• Adfox, inventory
• Adfox, impressions
• Adfox, sources
• Adfox, ad campaign parameters
• Adfox, pages with advertising events
• Adfox, header bidding
• Adfox, geography
• Adfox, default uploads