Track clicks on phone numbers

If your site provides a phone number as a link, you can track how often users click or tap on it. This can help you determine the correlation between the number of user interactions with phone numbers and the actual number of calls. This information can be useful if you don't use call tracking.

To collect the data in Yandex.Metrica, you need to set up a special goal. You can create this kind of goal:
  • For all phone numbers on a site. Yandex.Metrica recognizes phone numbers by the presence of tel in links. For example:
    <a href="tel:+70123456789">+7 012 345-67-89</a>
  • For a specific number. Yandex.Metrica searches for tel:<specified number> in links.

A conversion is recorded when the user clicks or taps on the link. To view goal statistics, use the Conversions report and add the goal to other Yandex.Metrica reports.

To create a goal:
  1. In Yandex.Metrica, go to the Goals page in the left menu.
  2. Click Add goal.
  3. In the Name field, enter a name for the goal to create.
  4. Select the goal type Click on phone number.
  5. Select which numbers to create a goal for. If you chose Specific address, enter the same address in the field as in the link. For example, +70123456789. Make sure the numbers match.
  6. Click Add goal. The created goal will appear in the list of goals. Yandex.Metrica will start collecting statistics on it within a few minutes.
  7. You can check whether the goal is working in the Conversions report. Data should appear in it. To check, perform a target action on the site. If Don't count my sessions is set as a filter, check the goals on the site in Incognito mode.


  • This type of goal can't be used in Multi-step goals.
  • A maximum of 200 goals can be set for each tag.
  • The service registers a user that completes the same goal on the same tag no more than once per second.
  • During a single user session, the service can register up to 400 completions of all the goals created for a tag.
  • If you edit a tag or goal, previously collected information doesn't change.
  • If you delete a goal, information collected for it is no longer available in reports.

Select a question to find a solution.

Goals in Yandex.Metrica work the same way for any source. Perhaps there aren't any users who have completed the goal from this source yet.

This might happen for the following reasons:
  • The goal condition in Yandex.Metrica doesn't cover all the possibilities. For example, the goal is set as going to the order confirmation page, but the site also allows instant checkout without visiting this page.
  • The site user has a browser plugin that blocks the Yandex.Metrica tag, so this user isn't counted.
  • The user has an antivirus system with strict privacy settings.
  • The user has a slow internet connection, so the Yandex.Metrica tag didn't load on the target page.