“Ad systems” report

This report contains information about traffic to your site from advertising systems.

To view the report: Reports → Standard reports → Sources → Ad systems.

An example of this report is available for the Yandex.Metrica demo tag.

To determine the source, Yandex.Metrica uses the referrer and UTM and Openstat tags.

  1. Ways to use this report
  2. Report structure and settings

Ways to use this report

Analyze what kind of sources attract more users

This report shows which advertising systems bring visitors to your site.

Determine engagement of users that were attracted from different sources

All of this data can be derived from your website's bounce rate. The higher the bounce rate, the less the site is engaging users (bounces are users who leave within 15 seconds of looking at a single page).

Report structure and settings

Report data is grouped by source type:

Source Note

To display information about Yandex.Direct campaigns in the report: In Yandex.Direct, go to the Edit campaign page. Under Yandex.Metrica tags, select the tag installed on your site.

Yandex.Display To accurately detect Yandex.Display as the traffic source, you can use UTM or Openstat tags, which should specify the yadisplay value for utm_source or Openstat Service.
Yandex.Market To collect statistics on click-throughs from Yandex.Market, use tags in URL parameters when setting up a campaign in Yandex.Market.
Other advertising systems

Yandex.Metrica receives information about different advertising systems from labels, which are parameters in the ad's link.

If an ad system does not add a special tag to your link, you can manually form the link using UTM or Openstat tags. Use the generated link in your ad campaign.<