Make sure that the label is formed correctly. A UTM label has five parameters, presented in any order, separated by ampersands (&):
If the page URL already contains parameters, the label should be added after an ampersand (&
In addition, UTM labels might not be counted because:
The Yandex.Metrica tag isn't installed on landing pages or is installed incorrectly. Check
how the tag is installed.
The ad specifies a URL that redirects to a page that doesn't have the Yandex.Metrica tag installed.
The ad specifies a URL that redirects to another page, and the UTM labels are lost.
The ad specifies an invalid URL that doesn't open a page.
The standard report on UTM labels has a hierarchical structure: utm_source, utm_medium, utm_campaign, utm_content, and utm_term.
If you use every UTM label except utm_content, data for utm_term won't be available in the standard Labels report group report. In order to start showing the labels, remove utm_content from the report.
Label parameters have standardized names: utm_source, utm_medium, utm_campaign, utm_content, and utm_term. You can't change them or create custom names (like utm_keyword or utm_word), because they won't be part of the UTM labels and their data won't be reflected in the “UTM labels” report.
where utm_keyword is a custom parameter.
The “UTM labels” report shows information for the utm_source, utm_medium, and utm_campaign parameters. Information for the utm_keyword parameter is only available in the report .