Turbo page statistics

You can use a Yandex.Metrica tag to collect statistics on Turbo pages created in Yandex.Direct and Yandex.Webmaster. Learn more about the types of Turbo pages.

Reports on Turbo pages are based on sessions during which users viewed a Turbo page. You can use this data to compare statistics between Turbo pages and regular pages and learn how users interact with Turbo pages.

Where the tag is installed How to view statistics
A separate tag on Turbo pages View standard reports
Auto-generated tag on Turbo pages created in Yandex.Direct Add segments and dimensions to your reports to make it easier to filter data for a specific ad campaign or Turbo pages.
Shared tag for Turbo pages and website

Segmentation and dimensions help you perform various tasks, such as:

Tracking the progress of a Yandex.Direct ad campaign

Viewing other statistics

Tracking the progress of a Yandex.Direct ad campaign

We recommend using Yandex.Direct reports.

If you want to filter statistics for a particular ad or ad group, you can create a segment in one of the following ways:

By the URL the ad links to
  1. Find the Sessions in which condition group and click .
  2. Choose the condition Behavior → View URL and specify the URL you use for your Yandex.Direct ad.
  3. Click Apply.
By campaign ID or ad ID
  1. Find the Sessions in which condition group and click .
  2. Choose the Campaign or Yandex.Direct ad condition and select a campaign or ad.
  3. Click Apply.

Viewing other statistics

Information Report
Turbo page general statistics The Turbo pages report and other standard reports
If you're using the Yandex Advertising Network or ADFOX to monetize your website The Yandex Advertising Network reports or
If Turbo pages are generated in Yandex.Webmaster using a YML file E-commerce group reports
If you want to analyze statistics for content-related projects Content reports

If you only want data on Turbo pages to be reflected in your reports, use the following tools:

  1. Find the Sessions that condition group and click .
  2. Choose the condition Behavior → Turbo page → Turbo.
  3. Click Apply.