Turbo pages

You can use a Yandex.Metrica tag to collect statistics on Turbo pages created:
In Yandex.Webmaster

Turbo pages created with Yandex.Webmaster are displayed in search results and on other Yandex platforms, such as News and Yandex Zen.

About Turbo page technology and creating them

Installing tags on Turbo pages

In Yandex.Direct

In Yandex.Direct, you can create and link Turbo pages for use in your ads. This is especially helpful if you don't have your own website.

When you create a Turbo page in Yandex.Direct, an auto-generated tag is created. Goals are already set up, too. The ad campaign owner receives access rights to view statistics. You can't connect Session Replay to an auto-generated tag. To edit tag settings and grant other users access to statistics, link your own tag to your ad campaign and set up goals. For more information about auto-generated tags, see Yandex.Direct Help.

Installing tags on Turbo pages

You can use Yandex.Metrica to analyze statistics in various ways:
  • View different statistics about your Turbo page audience. For example, you can see how many people visit your pages on a smartphone. To do this, use segmentation.
  • Track user actions that brought them from a website to a Turbo page and vice versa. To do this, you need to install tags both on your website and your Turbo page.
  • Track conversion rates of user actions. Before doing this, you need toset up goals.