You can use Yandex.Metrica to evaluate the return on your ad investment: compare the cost of attracting audience across different traffic channels with the revenue generated by these channels. You can also track your customer journey end-to-end from ad click to checkout.
- Add UTM tags to the URLs of your ads (in Yandex.Direct, Google Ads, and other systems).
- Upload your campaign costs to Yandex.Metrica in any convenient way. You can transmit data about your costs on an ad channel marked by UTM tags over a given period.
- Transmit the customer and order data saved by your CRM to Yandex.Metrica.