End-to-end analytics

You can use Yandex.Metrica to evaluate the return on your ad investment: compare the cost of attracting audience across different traffic channels with the revenue generated by these channels. You can also track your customer journey end-to-end from ad click to checkout.

To collect end-to-end analytics:
  1. Add UTM tags to the URLs of your ads (in Yandex.Direct, Google Ads, and other systems).
  2. Upload your campaign costs to Yandex.Metrica in any convenient way. You can transmit data about your costs on an ad channel marked by UTM tags over a given period.
  3. Collect ClientIDs in your CRM. To do this, get the IDs using the getClientID method, then save them to the CRM.
  4. Transmit the customer and order data saved by your CRM to Yandex.Metrica.

To view statistics, use the end-to-end analytics reports: "Sources, costs, and ROI" report and "Order sources" report.