“Yandex.Direct, summary” report
The report allows you to assess how many visitors to your site were attracted by an ad and the quality of the advertising campaign (for example, based on data about bounces).
Statistics are based on registered (valid) clicks, meaning clicks that weren't filtered out by the anti-fraud system in Yandex.Direct.
To view the report:.
Ways to use this report
The report will show data on the number of users for the specified period.
Bounces help you understand how well a page on your site matches the ad that the user clicked through from. The higher the bounce rate, the less the site is engaging users (bounces are users who leave within 15 seconds of looking at a single page).
Conditions for getting the report
To display “Yandex.Direct” reports in Yandex.Metrica: in Yandex.Direct, go to the Edit campaign page. Under Yandex.Metrica tags, select the tag installed on your site. If a tag isn't linked to an ad campaign, traffic from ads are assigned in Yandex.Metrica reports to the “Third-party campaigns” source.
A yclid tag with a unique click number is automatically added to all ad links. Make sure your site correctly opens links with tags. When a user clicks on an ad, the Yandex.Metrica tag on your site tracks the tag and links the session to the specific click.
Report structure and settings
- Campaign – name and number.
- Ad — title and number.
- Ad impression criteria — for example, the query on which your ad appears, or retargeting condition.
- Search query – a user's query in a search engine where an ad impression was made and the user clicked through to the advertiser's website.
The report supports all settings available in Yandex.Metrica.
Questions and answers
For statistics to be displayed correctly, go to the Campaign parameters page in Yandex.Direct, fill in the Yandex.Metrica tags box and enable Tag links for Yandex.Metrica.
Yandex.Direct statistics show clicks that were not filtered out by the fraud protection system (these are called registered clicks). Yandex.Metrica displays the number of sessions by registered click-throughs from ads (“Yandex.Direct” group reports), as well as by unregistered ones (Ad systems report). Learn more about data differences.