Track transitions to messengers
Note. The goal is created automatically if the Automatic goals option is enabled in the tag settings.You can manage this goal just like other automatic goals.
If you use messengers to get feedback on your site, Yandex.Metrica can gather statistics on how often they're used.
To do this, set a special goal in Yandex.Metrica. You can create this kind of goal:
- For all messengers on the site. Yandex.Metrica recognizes messengers by the presence of their URLS in links. For example:
<a href="messenger.com">Contact us</a> For a specific messenger. Use this method, for example, to track different messengers.
Yandex.Metrica searches for <specified address> in links.
List of available messengers:
| Messenger | URL |
|---|---|
| Yandex.Messenger | https://yandex.ru/chat/ |
| m.me, messenger.com, www.messenger.com | |
| Skype | skype |
| Telegram | t.me, tg://, telegram.me, tlgg.ru, tele.click |
| Viber | viber://, partners.viber.com/ |
| wa.me, api.whatsapp.com, web.whatsapp.com, whatsapp:// | |
| VK | vk.me, vk.com/im, vk:// |
| Messenger | URL |
|---|---|
| Yandex.Messenger | https://yandex.ru/chat/ |
| m.me, messenger.com, www.messenger.com | |
| Skype | skype |
| Telegram | t.me, tg://, telegram.me, tlgg.ru, tele.click |
| Viber | viber://, partners.viber.com/ |
| wa.me, api.whatsapp.com, web.whatsapp.com, whatsapp:// | |
| VK | vk.me, vk.com/im, vk:// |
To create a goal manually:
- In Yandex.Metrica, go to the Goals page in the left menu.
- Click Add goal.
- In the Name field, enter a name for the goal to create.
- Select the Open messenger target type.
- Select which messengers to create a goal for.
- Click Add goal. The created goal will appear in the list of goals. Yandex.Metrica will start collecting statistics on it within a few minutes.
- You can check whether the goal is working in the Conversions report. Data should appear in it. To check, perform a target action on the site. If Don't count my sessions is set as a filter, check the goals on the site in the browser's private mode (for example, Incognito mode in Yandex Browser).
A conversion is recorded when the user clicks on the link that leads to the messenger. To view goal statistics, use the Conversions report and add the goal to other Yandex.Metrica reports.
Restrictions
- This type of goal can't be used in Multi-step goals.
- The service registers a user that completes the same goal on the same tag no more than once per second.
- During a single user session, the service can register up to 400 completions of all the goals created for a tag.
- If you edit a tag or goal, previously collected information doesn't change.
- If you delete a goal, information collected for it, is no longer available in reports.
- To record conversions, the tag initialization code needs to contain the parameter
trackLinks:true(to learn more, see Tag initialization parameters).
