About accounting for advertising expenses

Using Yandex.Metrica, you can track the effectiveness of an ad campaign created in any advertising system. To do this, transmit information about the campaign to Yandex.Metrica.

Advertising system How to transmit data Note
Yandex.Direct Data is transmitted automatically.

If you upload data in a file, it will duplicate the automatically transmitted data and the report will become incorrect.

Information from Yandex.Market is transmitted starting April 1, 2021.


Yandex.Metrica collects data for placements on the advertising model (ADV).

Data is transmitted to Yandex.Metrica automatically. To start collecting information:
Google Ads Configure the connection in Yandex.Metrica.
Facebook Ads Configure the connection in Yandex.Metrica.

Configure data transfer:

Data can also be transmitted via the Yandex.Metrica API.

To see which metrics are calculated based on the uploaded data and what you can do with them, go to the Sources, costs and ROI report.