Cost of placement

When offers are published according to the “Go to website” CPC model, the store pays for the following user actions (clicks):

  • clicks on a link in the product offer (referrals to the store's site)

  • clicks to reveal the store's phone number

When offers are listed according to the “Quick Order” CPA model, the store pays:

  • a commission fee on each item in the order

  • CPC for clicks to reveal the store phone number

If the store publishes offers using both models at once, it pays for site referrals and clicks to reveal the phone number as well as a commission fee on the order.

Cost of Click-to-Shop

Click type Promoted at a bid rate Not promoted at a bid rate

Click on a normal offer

The store establishes the cost per click (hereinafter, the cbid or bid rate)

The minimum cost per click (the cost depends on the product category and the place where the offer is shown)

Click on a discounted offer

The store bid is cbid or bid + 50% of the minimum CPC

Minimum CPC x 1.5

Cost per click to reveal phone number

Click type Store uses bids Store doesn't use bids

Click to reveal phone number in a normal product offer

The store bid is cbid or bid

Minimum cost per click

Click to reveal phone number in a discounted offer

The store bid is cbid or bid + 50% of the minimum CPC

Minimum CPC x 1.5

Amount of the commission fee per order

The amount of the commission fee per order is the total of the commission fees for each item in the order. The commission fee is deducted only after the order is accepted for processing and sent for delivery.

Type of order Store uses bids Store doesn't use bids

Cash on delivery (postpayment)

Store bid (fee)

2% of the item cost

Paid at the time the order is placed (prepayment)

  • For the order, the store's bid (fee) minus 2%

  • For payment processing, 2% of the total cost of the order

  • For the order, there is no fee

  • For payment processing, 2% of the total cost of the order