Cost of placement
When offers are published according to the “Go to website” CPC model, the store pays for the following user actions (clicks):
-
clicks on a link in the product offer (referrals to the store's site)
-
clicks to reveal the store's phone number
When offers are listed according to the “Quick Order” CPA model, the store pays:
-
a commission fee on each item in the order
-
CPC for clicks to reveal the store phone number
If the store publishes offers using both models at once, it pays for site referrals and clicks to reveal the phone number as well as a commission fee on the order.
Cost of Click-to-Shop
| Click type | Promoted at a bid rate | Not promoted at a bid rate |
|---|---|---|
|
Click on a normal offer |
The store establishes the cost per click (hereinafter, the cbid or bid rate) |
The minimum cost per click (the cost depends on the product category and the place where the offer is shown) |
|
Click on a discounted offer |
The store bid is cbid or bid + 50% of the minimum CPC |
Minimum CPC x 1.5 |
| Click type | Promoted at a bid rate | Not promoted at a bid rate |
|---|---|---|
|
Click on a normal offer |
The store establishes the cost per click (hereinafter, the cbid or bid rate) |
The minimum cost per click (the cost depends on the product category and the place where the offer is shown) |
|
Click on a discounted offer |
The store bid is cbid or bid + 50% of the minimum CPC |
Minimum CPC x 1.5 |
Cost per click to reveal phone number
| Click type | Store uses bids | Store doesn't use bids |
|---|---|---|
|
Click to reveal phone number in a normal product offer |
The store bid is |
Minimum cost per click |
|
Click to reveal phone number in a discounted offer |
The store bid is |
Minimum CPC x 1.5 |
| Click type | Store uses bids | Store doesn't use bids |
|---|---|---|
|
Click to reveal phone number in a normal product offer |
The store bid is |
Minimum cost per click |
|
Click to reveal phone number in a discounted offer |
The store bid is |
Minimum CPC x 1.5 |
Amount of the commission fee per order
The amount of the commission fee per order is the total of the commission fees for each item in the order. The commission fee is deducted only after the order is accepted for processing and sent for delivery.
| Type of order | Store uses bids | Store doesn't use bids |
|---|---|---|
|
Cash on delivery (postpayment) |
Store bid ( |
2% of the item cost |
|
Paid at the time the order is placed (prepayment) |
|
|
| Type of order | Store uses bids | Store doesn't use bids |
|---|---|---|
|
Cash on delivery (postpayment) |
Store bid ( |
2% of the item cost |
|
Paid at the time the order is placed (prepayment) |
|
|