Cost of placement

Click type Promoted at a bid rate Not promoted at a bid rate

Click on a normal offer

The store establishes the cost per click (hereinafter, the cbid or bid rate)

The minimum cost per click (the cost depends on the product category and the place where the offer is shown)

Click on a discounted offer

The store bid is cbid or bid + 50% of the minimum CPC

Minimum CPC x 1.5