Cost per click

    Minimum cost per click

    Minimum cost per click:

    • starts from 0.01 standard unit

    • varies based on the product category and ad location

    • calculated based on a formula

    Calculation of the minimum CPC for a product profile (ad location where cbid is active)

    The minimum cost per click is the same for all offers that are displayed on product profiles and within the user's region.

    The amount is based on the price of the lowest offer as determined using this formula:

    cbid_min = 0.0266 х price_min2/3 / 100

    where:

    • cbid_min — minimum cost for a click on any offer displayed on a product profile that is in the user's region (in standard units)

    • price_min — the lowest-price offer on the product profile in question that is within the user's region (in RUB).

    The minimum cost per click can not be more than 0.6 standard units.

    For example:

    Let's say that there are two offers included on the product profile for a particular laptop model: one store is selling it for 50 000 RUB, and another for 40 000 RUB The minimum cost per click will be based on the 40 000 RUB figure and will apply to both of these offers.

    Minimum cost per click amounts for product profiles:
    Price range of offers (in RUB). Minimum cost per click in standard units. Minimum cost per click in RUB.
    1–911 0,01–0,02 0,3–0,6
    912–2200 0,03–0,04 0,9–1,2
    2201–3819 0,05–0,06 1,5–1,8
    3820–7842 0,07–0,1 2,1–3,0
    7843–14066 0,11–0,15 3,3–4,5
    14067–21394 0,16–0,2 4,8–6,0
    21395–48755 0,21–0,35 6,3–10,5
    48756–82720 0,36–0,5 10,8–15,0
    82721–108470 0,51–0,6 15,3–18,0

    Calculation of the minimum CPC for all remaining ad locations (where bid applies)

    • All product categories are divided into three groups — A, B and C.

      Download list of categories

    • The formula used to calculate the minimum cost per click differs for every group.

    • The minimum cost per click is particular to each offer and calculated based on its price.

    Category A formula:
    bid_min = 0.055 х price0.56 / 100
    Category B formula:
    bid_min = 0.15 х price0.56 / 100
    Category C formula:
    bid_min = 0.245 х price0.56 / 100

    where:

    • bid_min — minimum cost per click on an offer (in standard units)

    • price — price of offer (in RUB).

    The minimum cost per click can not exceed the following values:

    • for category A — 0.45 standard units

    • for category B — 0.65 standard units

    • for category C — 0.9 standard units

    For example:

    Let's say that one store is selling a product for 1500 RUB, and another one is selling it for 2000 RUB. The minimum cost per click for the first offer will be based on the 1500 RUB figure, whereas the second one will be based on 2000 RUB.

    Minimum cost per click amounts for all other ad locations:
    Category A
    Price range of offers (in RUB). Minimum cost per click in standard units. Minimum cost per click in RUB.
    1–911 0,01–0,02 0,3–0,6
    912–2604 0,03–0,04 0,9–1,2
    2605–8110 0,05–0,08 1,5–2,4
    8111–11827 0,09–0,1 2,7–3,0
    11828–23710 0,11–0,15 3,3–4,5
    23711–39063 0,16–0,2 4,8–6,0
    39064–79412 0,21–0,3 6,3–9,0
    79413–131767 0,31–0,4 9,3–12,0
    131768–156000 0,41–0,45 12,3–13,5
    Category B
    Price range of offers (in RUB). Minimum cost per click in standard units. Minimum cost per click in RUB.
    1–152 0,01–0,02 0,3–0,6
    153–621 0,03–0,05 0,9–1,5
    622–1971 0,06–0,1 1,8–3,0
    1972–6511 0,11–0,2 3,3–6,0
    6512–13237 0,21–0,3 6,3–9,0
    13238–21964 0,31–0,4 9,3–12,0
    21965–32572 0,41–0,5 12,3–15,0
    32573–51826 0,51–0,65 15,3–19,5
    Category C
    Price range of offers (in RUB). Minimum cost per click in standard units. Minimum cost per click in RUB.
    1–258 0,01–0,05 0,3–1,5
    259–820 0,06–0,1 1,8–3,0
    821–4003 0,11–0,25 3,3–7,5
    4004–9145 0,26–0,4 7,8–12,0
    9146–16054 0,41–0,55 12,3–16,5
    16055–24610 0,56–0,7 16,8–21,0
    24611–34730 0,71–0,85 21,3–25,5
    34731–38440 0,86–0,9 25,8–27,0

    Cost per click for discounted offers

    CPC for discounted offers is the same for all ad locations:

    the store's bid + 50% of the minimum cost per click

    but not less than 0.01 standard units

    If the store hasn't set a bid, then the CPC is equal to the following:

    CPC х 1.5

    Cost for clicks on store's phone number

    The amount withdrawn from a store's account for clicks on phone numbers is equal to the CPC for the offer at that same ad location.

    For example:
    • The store's offer has been discounted.

    • Store doesn't use bid management.

    • The minimum cost per click on product profiles for the offer in question is 0.2 standard units.

    Given that the product is discounted, both the CPC for the offer and the CPC for phone calls will be 0.3 standard units (minimum cost per click multiplied by 1.5. or 0.2 x 1.5).