description

Provide product descriptions using the description element.

We recommend that you include the following information in your description:

  • product advantages and features

  • key product specifications

  • a description of how the product is used.

YML format example
<offer>
    ...
    <description>Односторонний матрас средней жесткости на основе блока независимых пружин EVS 500. Наполнители: пенополиуретан и латексированная кокосовая койра. Размер: 90x195 см, высота: 17 см. Максимальный вес на одно спальное место: 100 кг.</description>
</offer>

Why provide a description

Offers that include a detailed product description are more attractive in the eyes of customers. If you do not provide a product description, then none will be provided on your offer page.

In addition, customers will see this description in your offer section in the Yandex.Market search results.

Description requirements

  1. Maximum text length in the description element — 3,000 characters (including spaces).

  2. The following are prohibited from being included in the description:

    • usage, installation or assembly instructions

    • the use of the following words: "discount," "cheap," "gift" (with the exception of product descriptions in gift categories), "free," "sale," "special price," "only," "new," "similar," "compare to," "order," and “hit”

    • phone numbers, email addresses, postal addresses, ICQ numbers, instant messenger usernames, or any URL links

  3. In a YML format price list the description can include text with xhtml tags, but this data can only be included in the character data (CDATA) section:

    <![CDATA[
    Text with xhtml tags
    ]]>
    Attention. If you use xhtml markup, be sure that the price list is verified on the Range → Price list page.

Rules for using xhtml tags in YML

  1. You may use the following xhtml tags:

    • <h3>...</h3> — for indicating a header

    • <ul>...</ul> — for creating a bulleted list where each item in the list must be enclosed in the tags <li>...</li>

    • <p>...</p> — for creating a new text paragraph

    • <br/> — for creating a line break, though you may not use more than two in a row

  2. Follow the XHTML general rules, including:

    • You must always include a closing tag.

    • Tags must be correctly nested within each other.

    • Tags must be arranged in the correct order.

  3. Do not use styles. They are not supported.

Example of a description that uses xhtml tags:
<offer>
  ...
  <description>
    <![CDATA[
    <h3>Односторонний матрас средней жесткости на основе блока независимых пружин EVS 500</h3>
    <p>Наполнители:</p>
    <ul>
      <li>пенополиуретан</li>
      <li>латексированная кокосовая койра</li>
    </ul>
    ]]>
    </description>
  ...
</offer>

How it appears on Yandex.Market (approximate view):