Step 5. Configuring placement settings

After you have uploaded your price list, you will be redirected to the General settings page in your personal account. Fill out all of the required parameters.

General information

Fill out the basic information about your store.

Publishing your product offers

You can pause, resume, or set a time for displaying your offers on Market. Possible parameter values:

  • Do not publish offers: All of your offers will stop being displayed on Yandex.Market and will not be visible to users.

  • Round the clock: Product offers are visible to users every day at any time of the day.

  • According to a schedule (for example, “Mon.–Fri., 9:00 AM–6:00 PM”): Product offers are visible to users during the specified hours.

    The time interval can only be set within a single 24-hour period from 12:00 AM to 11:50 PM. In other words, a time interval of “6:00 PM–3:00 AM” would be invalid.

    In order to display your product offers around the clock but not on all days of the week, specify an interval in the following way: day 1 – day 2 12:00 AM–12:00 AM”. This means that the offers will be visible from the beginning of the first day until the end of the second day.

    For example, for an interval of “Mon.–Fri. 12:00 AM–12:00 AM” the offers will be visible from the beginning of Monday to the end of Friday.

Attention. When specifying the exact time range, remember that your store will go offline and online at the exact specified times with a margin of error of half an hour in both directions depending on the database indexing status of Yandex.Market. For example, if you have indicated a start time of 9:00 AM for your store, the store will go online approximately between 8:30 AM and 9:30 AM.
Legal information

Specify legal information about your company. This information is required by the Federal Law “On Advertising” FZ-38 dated 3/13/2006, and it will be published on Yandex.Market. In addition, this information should be listed on your site. Enter the link to this page in the URL field.

Phone number for taking orders

Specify the phone number for your store (or your call center) that customers can use to place orders. The specified phone number will be displayed on Yandex.Market next to your store offers. You can choose how to display your phone number:

  • Show the phone number to all Yandex.Market customers.

  • Show the phone number only to mobile app and mobile site users.

By default, the store phone number is shown to all Yandex.Market users.

Phone number display mode

Configure the schedule of hours during which your store or call center answers the phone.

Attention. Your call center schedule should be specified according to the UTC +03:00 time zone.

Your store phone number is displayed on Yandex.Market next to your offers according to your specified schedule. The default hours are 24 hours a day. Your phone number is also displayed next to your store's offers 24 hours a day by default.

The total number of hours during which you accept calls should be at least 40 per week.

How do I disable the display of my phone number in Yandex.Market?

If the store is not a legal resident of Russia and does not accept orders from Russia by phone, then contact our support service.

Order processing

The Order Processing section is where you sign up for and configure the “Yandex.Market Quick Order” program. You can only sign up for the program after you have verified and published offers on Yandex.Market.

Delivery

Configure delivery options for your local area and other regions. This section is only displayed for online stores.

Your Region, New Region

See the sections about how to configure delivery options for your own region as well as other regions in Delivery and customer pickup.

Delivery service hours

See the instructions in Business hours for the courier and your delivery service.

Note. If the downloadable parameter has been set to the value true in the price list for the product, then the product offer is displayed in all regions regardless of the regions to which your store delivers.

Points of sale

Create order pickup locations and retail store locations if your store allows customers to pick up their orders.

Search, Analytics

Configure tags in links and how various data is displayed on other Yandex sites.

Use price list data in Search

By default, your store participates in the program for improving snippets in Yandex search. The search results for the pages on your site will be accompanied by structured descriptions with information about your product, its price, and delivery terms.

With this option enabled for your store, the same settings and the same price list from Yandex.Market are used in Yandex search. If you want to use different price lists and store settings, you need to:

  1. Disable the Use data from price lists in Search option.
  2. Log in to the Yandex.Webmaster interface and register your store. Detailed information is included in the Store Registration section in Yandex.Webmaster help.

Note. If you want to restore store snippet management to your Yandex.Market personal account, then you need to write to the customer support service.
External Internet statistics

When a user clicks on a product offer link to go to your store page, a special OpenStat tag will be added to the link. You can track conversion statistics from Yandex.Market in the Openstat Tags report in Yandex.Metriсa.

Attention. Before enabling the option, you must first make sure that the _openstat tag does not conflict with the store site software and that your site pages with this tag are displayed correctly.
Additional information

Some sites do not allow the use of custom URL parameters and issue an error message after the option is enabled. If an error message appears when you click on a product offer, disable the option and ask the site developer to enable the use of custom URL parameters. After the developer changes the site settings, the option can be enabled again.

Show the rating in the locations

Select this option to enable the display of your store's rating in Yandex search.

Pass the link parameters of the transition

Check this option if you want to receive data about the exact page where the user clicked on Yandex.Market to get to your site. The frommarket tag will be automatically added to links for your product offers with information about the conversion source. You can track conversion statistics from Yandex.Market in the By URL parameters report in Yandex.Metriсa.

Attention. Before enabling the option, you must first make sure that the _frommarket tag does not conflict with the store site software and that your site pages with this parameter are displayed correctly.
Additional information

Some sites do not allow the use of custom URL parameters and issue an error message after the option is enabled. If an error message appears when you click on a product offer, disable the option and ask the site developer to enable the use of custom URL parameters. After the developer changes the site settings, the option can be enabled again.