Yandex advertising technology news
We've put together some new, detailed instructions to help you set up ads for mobile apps. This Yandex.Direct ad format was developed specially for promoting mobile applications: attracting new users, boosting the number of downloads and bringing back users who've been inactive lately.
Creating campaigns for ads for mobile apps in Yandex.Direct is even faster and simpler thanks to our most recent updates, which are already available for new clients. Soon they will be ready for all users. Keep reading to find out what's changed.
Denis Zlobin, Project Manager
We believe that the top questions on the app marketers' minds today are: Where to scale next and where to get more users? Is user acquisition enough? How can I save time on boring tasks and do more creative work instead?
Yandex is now cooperating with external Sell Side Platforms (SSP), which are technological platforms that sell traffic via Real-Time Bidding auctions. This means that contextual ads in Yandex.Direct will be able to get conversions not only from the Yandex Advertising Network, but also from other ad networks through the Ad Exchange. The number of these ad networks will increase over time.