Yandex advertising technology news
2020 saw all sorts of new challenges for many industries across Russia, while others seemed perfectly poised to take advantage of the exceptional conditions. One such example is the mobile gaming industry. Its lack of physical presence combined with the time spent on mobile devices (which had been increasing even before the onset of the pandemic) created a real perfect storm...in favor of mobile gaming. In this article, we'll take a look at the facts and figures surrounding the booming Russian market for gaming apps, and then look at how app owners and developers can promote their own products to Russian users.
The native ad block visually blends in to the mobile app interface and does not interfere with the user's viewing of content. We have gathered together some recommendations on how to design native formats that we are sharing along with a publisher's case.
The Mobile Ads SDK now automatically takes the contextual data of Android mobile apps into account. This increases ad relevance for your app's audience and can result in an average of 4% higher revenue, according to our experiments.
Mobile app owners can now set different CPM thresholds in Mobile mediation depending on an individual user's geographical location. This means that app owners can flexibly manage the amount they receive for impressions to users from different countries, and thereby more effectively monetize platforms with international audiences.
Yandex Mobile Mediation helps mobile app owners optimize the revenue they earn serving ads from different advertising systems in their app. It does this by using a machine learning algorithm that predicts which system will offer the most favorable bid, and then checks this system first. In this article, we share tips on how to set up mobile mediation.
The company Huawei is now a partner of the Yandex Advertising Network (YAN). Yandex.Direct ad blocks will appear in partner mobile apps in the Huawei advertising platform, as well as in Huawei’s own mobile apps pre-installed on devices.
We are launching a support program for new YAN partners with mobile apps. We invite you to apply to participate in the program if you have at least one mobile app and you have not yet registered in YAN. Along with the income you earn from monetizing your app, you will receive a bonus of the same amount for use in promoting your app in Yandex.Direct.
Yandex.Direct now allows you to create multiple linked Turbo pages. In this article, we will show you why Turbo pages are so valuable to have in your campaigns, and just how easy they are to set up. No web design experience needed!
Not long ago, video clips with payment per click became available in Yandex.Direct, along with the updated Optimize conversions in ads for mobile apps strategy. In honor of these big changes, we prepared a checklist for advertisers promoting their mobile apps in Yandex.Direct. Download it and get ready to attract new users!
Yandex.Direct now offers optimization for in-app conversions, not just app installs.
Losing users is frustrating, especially after all the time and resources you spent developing a mobile app and attracting them to it. In this article, we'll tell you how retargeting in Yandex.Direct can be a useful tool for promoting your app, how to set it up correctly, and why deeplinks are a must.
We've put together some new, detailed instructions to help you set up ads for mobile apps. This Yandex.Direct ad format was developed specially for promoting mobile applications: attracting new users, boosting the number of downloads and bringing back users who've been inactive lately.
Creating campaigns for ads for mobile apps in Yandex.Direct is even faster and simpler thanks to our most recent updates, which are already available for new clients. Soon they will be ready for all users. Keep reading to find out what's changed.
Denis Zlobin, Project Manager
We believe that the top questions on the app marketers' minds today are: Where to scale next and where to get more users? Is user acquisition enough? How can I save time on boring tasks and do more creative work instead?
Yandex is now cooperating with external Sell Side Platforms (SSP), which are technological platforms that sell traffic via Real-Time Bidding auctions. This means that contextual ads in Yandex.Direct will be able to get conversions not only from the Yandex Advertising Network, but also from other ad networks through the Ad Exchange. The number of these ad networks will increase over time.