Advertising on Yandex.Radio and Yandex.Music
We offer audio ads on Yandex.Radio and Yandex.Music — music services with legal content and a vast audience of listeners.
Yandex.Music users can find and legally listen to songs and albums from their favorite bands in high-quality. The service's catalogue contains over 40 million licensed records in different genres.
Yandex.Radio is a new music listening service with dozens of themed radio stations that constantly adapt to the user’s preferences: music to go to sleep or wake up to, music to fall in love to, music from the’ 70s, indie, rock, metal, etc.
Audience
| Yandex.Radar, March, 2019 | |
|---|---|
| Yandex.Music | over 15,375,500 people |
| Yandex.Radio | over 1,976,500 people |
The main Yandex.Music and Yandex.Radio audience consists of lively, successful people living in big cities, who actively use mobile Internet and are always connected and in the loop. They take music with them everywhere they go, to color their mood as they go about their day.
Ad format
An audio ad is played between tracks on Yandex.Radio and at the end of the playlist on Yandex.Music.
Creating Advertising Materials for Yandex.Radio and Yandex.Music.
For online advertisers, the ad is supplemented with a banner and an advertising text. Here’s an example of what this format looks like.
Advantages of Audio Advertising
Audio ads on Yandex.Radio and Yandex.Music combine the measurability and other technologies of online advertising with the benefits of traditional radio commercials.
When listening to music, users are emotionally involved and open to advertising messages. Unlike offline radio, Yandex.Music and Radio have no prime time or off time. They are listened to at all times, day and night.
All these advantages make audio ads on Yandex services an optimal advertising channel, for businesses that prefer traditional radio advertising and for digital advertisers alike.
Placement cost
| Product name | Ad format | Minimum placement cost (RUB, with VAT) | Cost per 1,000 impressions (playbacks) (RUB, excl. VAT) |
|---|---|---|---|
| Audio. Auction product. | Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header | 21 000 | From 70 and more |
- Dynamic placement. The frequency of playback is limited to RF=3 per day.
- Ad format — audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
- For the purposes of this clause, playback sequence is:
a. one or more music tracks;
b. musical album;
c. playlist. - A banner is shown, while an advertisement is being played.
- Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
- Geotargeting — Russia. It is possible to set geotargeting on regions of the Russian Federation.
- Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Advertising Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
- Audio-rolls shall be played and the cost per impression shall be determined as follows:
a. The auction takes place online, while a user loads a web page. The auction will result in display of an audio commercial of the advertiser, which offered the highest bid for 1 000 impressions (CPM) in view of the entry threshold (Minimum CPM specified in Table 1), in view of the options stipulated in cl. 8. The bid may not exceed RUB 1 000 (excl. VAT).
b. The cost per impression for the video commercial shall be determined based on the principle of a first price auction: if the advertiser offers the highest bid, the banner will be displayed at the bid price, but no less than the entry threshold (Minimum CPM specified in Table 1).
c. Bidding step = RUB 1 per thousand impressions (excl. VAT). - When calculating the cost, no seasonal rate applies.
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
| Product name | Ad format | Minimum number of impressions (playbacks) (ths.) | Cost per 1,000 impressions (playbacks) (RUB, excl. VAT) |
|---|---|---|---|
| Audio | Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header | From 500 | 160 |
- Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
- Ad format — audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
- A banner is shown, while an advertisement is being played.
- Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
- For the purposes of this clause, playback sequence is:
a. one or more music tracks;
b. musical album;
c. playlist. - Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
- Available options:
a. Sociodemographic targeting;
b. Targeting genres of music. - Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
- Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions