Advertising on Yandex.Radio and Yandex.Music
We offer audio ads on Yandex.Radio and Yandex.Music — music services with legal content and a vast audience of listeners.
Yandex.Music users can find and legally listen to songs and albums from their favorite bands in high-quality. The service's catalogue contains over 40 million licensed records in different genres.
Yandex.Radio is a new music listening service with dozens of themed radio stations that constantly adapt to the user’s preferences: music to go to sleep or wake up to, music to fall in love to, music from the’ 70s, indie, rock, metal, etc.
Audience
Monthly audience: more than 10,877,000 people (Yandex Radar, June, 2021).
The main Yandex.Music and Yandex.Radio audience consists of lively, successful people living in big cities, who actively use mobile Internet and are always connected and in the loop. They take music with them everywhere they go, to color their mood as they go about their day.
Ad format
An audio ad is played between tracks on Yandex.Radio and at the end of the playlist on Yandex.Music.
Creating Advertising Materials for Yandex.Radio and Yandex.Music.
For online advertisers, the ad is supplemented with a banner and an advertising text. Here’s an example of what this format looks like.
Advantages of Audio Advertising
Audio ads on Yandex.Radio and Yandex.Music combine the measurability and other technologies of online advertising with the benefits of traditional radio commercials.
When listening to music, users are emotionally involved and open to advertising messages. Unlike offline radio, Yandex.Music and Radio have no prime time or off time. They are listened to at all times, day and night.
All these advantages make audio ads on Yandex services an optimal advertising channel, for businesses that prefer traditional radio advertising and for digital advertisers alike.