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Audio advertising
 

Advertising on Yandex.Radio and Yandex.Music

We offer audio ads on Yandex.Radio and Yandex.Music — music services with legal content and a vast audience of listeners.

Yandex.Music users can find and legally listen to songs and albums from their favorite bands in high-quality. The service's catalogue contains over 40 million licensed records in different genres.

Yandex.Radio is a new music listening service with dozens of themed radio stations that constantly adapt to the user’s preferences: music to go to sleep or wake up to, music to fall in love to, music from the’ 70s, indie, rock, metal, etc.

Audience

Monthly audience: more than 10,877,000 people (Yandex Radar, June, 2021).

The main Yandex.Music and Yandex.Radio audience consists of lively, successful people living in big cities, who actively use mobile Internet and are always connected and in the loop. They take music with them everywhere they go, to color their mood as they go about their day.

Ad format

"Audio" Ad Format

An audio ad is played between tracks on Yandex.Radio and at the end of the playlist on Yandex.Music.

Creating Advertising Materials for Yandex.Radio and Yandex.Music.

"Audio Plus" Ad Format

For online advertisers, the ad is supplemented with a banner and an advertising text. Here’s an example of what this format looks like.

Advantages of Audio Advertising

Audio ads on Yandex.Radio and Yandex.Music combine the measurability and other technologies of online advertising with the benefits of traditional radio commercials.

When listening to music, users are emotionally involved and open to advertising messages. Unlike offline radio, Yandex.Music and Radio have no prime time or off time. They are listened to at all times, day and night.

All these advantages make audio ads on Yandex services an optimal advertising channel, for businesses that prefer traditional radio advertising and for digital advertisers alike.

Services

Yandex.Direct
Yandex.Market
Yandex.Metrica
AppMetrica
Yandex.Webmaster
Yandex.Audience
Yandex.Directory
Yandex.Tracker

Yandex advertising products

Search advertising
Yandex Advertising Network
Mobile Advertising
Display Advertising
Video advertising
Retargeting
Yandex.Direct automatic strategies
Audio advertising
Location-based advertising
Other Yandex services

Technologies

Direct API
Metrica API
AppMetrica
Market API
Money payment processing

Training & Certification

Training & Certification
Online Course
Certification of specialists

For Partners

For Agencies
Yandex partner status
Ad Network
ADFOX

Contacts

Yandex support service
Offices
Local advertising agencies
Get professional help with setting up Yandex.Direct

Legal Documents

Privacy Policy
Interest-based advertising on Yandex.Direct

Requirements

Technical Requirements
General Terms and Conditions
Regulations for Placing Advertisements

Advertising rates

Price List
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