Advertising on Yandex.Radio and Yandex.Music
We offer audio ads on Yandex.Radio and Yandex.Music — music services with legal content and a vast audience of listeners.
Yandex.Music users can find and legally listen to songs and albums from their favorite bands in high-quality. The service's catalogue contains over 40 million licensed records in different genres.
Yandex.Radio is a new music listening service with dozens of themed radio stations that constantly adapt to the user’s preferences: music to go to sleep or wake up to, music to fall in love to, music from the’ 70s, indie, rock, metal, etc.
Audience
Monthly audience: more than 10,877,000 people (Yandex Radar, June, 2021).
The main Yandex.Music and Yandex.Radio audience consists of lively, successful people living in big cities, who actively use mobile Internet and are always connected and in the loop. They take music with them everywhere they go, to color their mood as they go about their day.
Ad format
An audio ad is played between tracks on Yandex.Radio and at the end of the playlist on Yandex.Music.
Creating Advertising Materials for Yandex.Radio and Yandex.Music.
For online advertisers, the ad is supplemented with a banner and an advertising text. Here’s an example of what this format looks like.
Advantages of Audio Advertising
Audio ads on Yandex.Radio and Yandex.Music combine the measurability and other technologies of online advertising with the benefits of traditional radio commercials.
When listening to music, users are emotionally involved and open to advertising messages. Unlike offline radio, Yandex.Music and Radio have no prime time or off time. They are listened to at all times, day and night.
All these advantages make audio ads on Yandex services an optimal advertising channel, for businesses that prefer traditional radio advertising and for digital advertisers alike.
Placement cost
| Product name | Ad format | Minimum number of impressions (playbacks) (ths.) | Cost per 1,000 impressions (playbacks) (RUB, excl. VAT) |
|---|---|---|---|
| Short-Audio | Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header | from 500 | 160 |
- Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
- Ad format – audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 15 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
- A banner is shown, while an advertisement is being played.
- Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
- For the purposes of this clause, playback sequence is:
a. one or more music tracks;
b. musical album;
c. playlist. - Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
- Available options using the multiplier 1.25:
a. Sociodemographic targeting
b. Targeting genres of music. - Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
- Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions
| Product name | Ad format | Minimum number of impressions (playbacks) (ths.) | Cost per 1,000 impressions (playbacks) (RUB, excl. VAT) |
|---|---|---|---|
| Long-Audio | Audio commercial in music tracks and Audio commercial in music tracks followed by the banner (900×900) and the text header | from 500 | 190 |
- Dynamic placement. The frequency of playback is limited to RF=3 day. The frequency of impressions can be set as agreed with the advertiser.
- Ad format – audio commercial followed by the banner (900×900) and the text header. At Yandex.Music, including Yandex mobile application “Yandex.Music”, the audio commercial plays at the end of music track sequence. At Yandex.Radio, including Yandex mobile application “Yandex.Radio”, the audio commercial plays in the range of music tracks. The maximum running time of the commercial is 30 seconds. Advertising can be deactivated for subscribers to Yandex.Music application.
- A banner is shown, while an advertisement is being played.
- Banner size for Yandex.Music and Yandex.Radio is 300×300 pixels. Text headline limit is 60 characters.
- For the purposes of this clause, playback sequence is:
a. one or more music tracks;
b. musical album;
c. playlist. - Geotargeting is Russia. It is possible to set geotargeting on Russian Regions without using the multiplier.
- Available options using the multiplier 1.25:
a. Sociodemographic targeting
b. Targeting genres of music. - Yandex does not guarantee the applicability of options, which is determined with a view to sufficient target audience of users for the service to be rendered in full.
- Advertising materials shall also meet the requirements stated in the General Rules for Advertisers Creating Audio Materials available in the Internet at: https://yandex.com/adv/requirements/audioreq.
- When calculating the cost, seasonal rate applies.
Month Rate Month Rate Month Rate January 0.7 May 1 September 1.3 February 0.8 June 1 October 1.3 March 1 July 1 November 1.3 April 1 August 1 December 1.3
Services are provided on terms and conditions described above together with the General terms and conditions available at: https://yandex.com/adv/general-provisions