There are two ways to create an ad block. You can use:
- a standard template, with an existing set of requirements for ad components and their relative location, or
- your own native format to make ads look organic within the app design.
We have prepared some tips for publishers on how to use design to get the maximum benefit from native blocks and avoid losing users.
Tip 1. Engage the space to the maximum
Make the native advertising area as clickable as possible: by filling all the available space of the block, you increase its similarity to the design of the app content. The more "empty" space you leave, the fewer conversions there will be. Keep in mind, however, that that an entire ad block cannot be completely clickable, but only individual elements.
Tip 2. Don't stop at the required elements
To get your audience's attention, use additional elements like the rating or site icon. They add life to the native ad block, which then increases the clickability of the ad. Also, pay attention to the required elements — in some cases, the ad may not comply with the advertising legislation without them, and the impression will not be counted.
Tip 3. Experiment with your design
Try different design formats to find the idea ad layout. You might, for example, add and highlight additional elements, or embed ads into the slider. See which format works best for your audience to find a design that will generate more clicks and, as a result, revenue.
Tip 4. Use the right block location
Choosing the right place for you ad is key to increasing CPM. The Viber messenger, for example, added a native block to the business chat section. The CPM in this block was more than 5X higher than the CPA of other native ad blocks typical in Russia.
Clicks on such a native block are not random, since the user visits the section with advertising offers on purpose, meaning that they have feelings of loyalty toward the ads displayed in this place.
You can find out more about how to create and configure a native ad block in detail in the corresponding Help section. Good luck with your ads in mobile apps!
