Advertisers will be able to reach out to Huawei users in Russia. In 2019, Huawei became the lead importer of smartphones for the Russian market.* The core of the audience is made up of young, active users from 18 to 55 in age.
Mobile apps will show Text & Image ads from Yandex.Direct. These ads can be used to reach out to Huawei users with a large number of targeting types, e.g. user search interests, demographic characteristics or geography.
Every advertiser is interested in finding the most effective advertising platforms and formats for their business. We are constantly developing our advertising network by attracting new partners. Thanks to our collaboration with Huawei, Yandex will expand the available mobile inventory in Yandex.Direct, and advertisers will get access to a new audience.
— Marina Michkova, manager of Development and Monetization of In-App Inventory for the Yandex Advertising Network
— Marina Michkova, manager of Development and Monetization of In-App Inventory for the Yandex Advertising Network
If you have questions about placing ads in these new ad blocks, please contact us and we will be glad to help you.
*According to data from IDC’s Worldwide Quarterly Mobile Phone Tracker report.
