Advertisers will be able to reach out to Huawei users in Russia. In 2019, Huawei became the lead importer of smartphones for the Russian market.* The core of the audience is made up of young, active users from 18 to 55 in age.
Mobile apps will show Text & Image ads from Yandex.Direct. These ads can be used to reach out to Huawei users with a large number of targeting types, e.g. user search interests, demographic characteristics or geography.
— Marina Michkova, manager of Development and Monetization of In-App Inventory for the Yandex Advertising Network
If you have questions about placing ads in these new ad blocks, please contact us and we will be glad to help you.
*According to data from IDC’s Worldwide Quarterly Mobile Phone Tracker report.