Video clips with payment per click are now available for Ads for mobile apps in Yandex.Direct. This format combines the advantages of traditional performance advertising with the possibility of using eye-grabbing creatives to attract audiences' attention to your brand.
Video in Ads for mobile apps make it possible to reach out to your target audience on more than 300 sites in the Yandex Video Network, with a reach of 64 million users. Special targeting types are available, e.g. by keywords, interest in mobile apps, retargeting lists.
Where do video ads for mobile apps appear?
This new format appears in InPage and InStream blocks and in InApp formats: full screen banners and rewarded video blocks.
How to add videos to Ads for mobile apps
Like regular Text & Image campaigns — you can create video extensions by simply adding a video background to your existing ads, or use video ads with separate texts, bids and strategies. The first option is the fastest, whereas the second allows you to manage purchasing in the Yandex Video Network more closely and experiment with the messages in your video clips .
Don't worry if you don't have clips already prepared — it takes just a few minutes to make one using templates in Ad Builder.
You can choose from 400 different video backgrounds in our library, edit the color scheme, change the text of the button, set up the sound or add legal information to the clip. To find out more about how to set up effective performance video ads, have a look at our check list.
To find out more about how to create a campaign and promote your mobile apps, please check out our step-by-step guide.
